Meet the Masterminds: The ‘Maestros’ Behind the Machine

Mansoor Rahimat Khan

Mansoor has a rich musical heritage; he hails from a family that has shaped the modern sitar and has been dedicated to Indian classical music for over seven generations, specifically within the Gwalior-Indore-Dharwad Gharana. His expertise as a professional sitar player, coupled with nearly two decades in live and recording music, has significantly influenced his journey in music technology.

Before founding Beatoven.ai, Mansoor had various roles in tech and research. He served as a Senior Data Scientist at Great Learning and as a Research Analyst for ToneTag, where he worked on deep learning for audio applications and developed a music recognition algorithm. He was also associated with the Entrepreneur First program, where he refined his startup vision​.

Mansoor studied at the Georgia Institute of Technology, focusing on machine learning for audio applications, and pursued a B.Tech. in Electronics and Communication Engineering from the National Institute of Technology, Goa. He is recognized in the Forbes 30 Under 30 Asia list and remains active in promoting AI’s role in music composition. (Mansoor Rahimat Khan)

Siddharth Bhardwaj

Siddharth Bhardwaj is the co-founder and Chief Technology Officer (CTO) of Beethoven. Siddharth’s background in music technology has shaped his approach to audio innovations at Beatoven.ai. He completed his Master’s in Sound and Music Computing at Universitat Pompeu Fabra in Barcelona, Spain, and holds a Bachelor’s degree in Information Technology from the Indian Institute of Information Technology (IIIT) Allahabad​. 

Prior to Beatoven.ai, Siddharth served as an Audio Tech Developer at Kubric, where he worked on projects like automating subtitle alignment with video. He has also worked as a Speech Researcher and Developer at Octo, where he contributed to backend development for an e-learning app. His technical background includes freelance work as a music tech researcher, focusing on projects related to audio processing and music data augmentation​. (Siddharth Bhardwaj)

The Founding Story

In 2021, Mansoor and Siddharth identified a significant challenge in the content creation industry: the difficulty of accessing royalty-free, original background music. Traditional music licensing was often expensive and time-consuming. Leveraging their combined expertise in music and technology, they founded Beatoven AI in Bengaluru, India. Their goal was to democratize music creation by providing an AI-powered platform that allows users to generate unique, royalty-free music tailored to their content needs.

A Market in Full Swing: AI Music Hits the High Notes

In 2023, the global generative AI in music market was valued at approximately USD 440 million. The market is expected to grow at a compound annual growth rate (CAGR) of 30.4% from 2024 to 2030. (Grand View Research)

Key Growth Drivers

Several factors are driving this growth:

• Technological Advancements: Improvements in AI have made music generation more accessible and efficient.
• Demand for Personalized Content: Consumers seek unique, tailored music experiences, boosting the adoption of AI-generated music.
• Cost Efficiency: AI tools reduce the time and cost associated with traditional music production.

Regional Insights

North America leads the market, holding a significant share due to technological infrastructure and early adoption. The Asia-Pacific region is expected to experience the fastest growth, driven by increasing adoption of AI technologies. (Research and Markets)

Despite growth, challenges include ethical concerns, copyright issues, and the need for quality control in AI-generated music. The generative AI in music market is poised for substantial growth, offering new opportunities for innovation in music creation and consumption.

Beating New Paths: Beatoven’s Vision and Mission

Mission

Beatoven AI aims to empower creators worldwide with AI-driven tools to make music creation more accessible. (Beatoven)

Vision

Their vision centers on empowering creators with AI tools to innovate in music composition and production, making it more accessible to all creators. Beatoven AI’s core values—fairly trained AI, community-centric focus, and commitment to innovation—drive their mission forward. 

Problems They Solve

Content creators often struggle to find affordable, royalty-free music that fits their projects. Traditional music licensing can be expensive and time-consuming. Beatoven AI addresses these issues by providing a platform where users can generate unique, royalty-free music tailored to their needs. This solution simplifies the process, saving time and reducing costs for creators.

Business Model

Beatoven AI operates on a subscription-based model. Users can choose from various plans based on their requirements. The platform offers a free plan and several paid plans, making it accessible for users with different budgets. If you like the product and want to unlock all features, their subscription plans start at $3 per month. Alternatively, you can purchase credits in a pay-as-you-go fashion at a rate of $1 per minute.

The Perfect Playlist: Beatoven’s Suite of Sound Solutions

AI-Powered Music Generation

Beatoven AI offers an intuitive platform that enables users to create unique, royalty-free music tailored to their content. By selecting parameters such as mood, genre, and duration, users can generate tracks that align with their project’s needs. This approach simplifies the music creation process, making it accessible to individuals without a musical background. Through over 100,000 ethically sourced data samples, the company ensures that its AI models uphold ethical standards while contributing to a vibrant community.

Genre and Mood Selection

The platform provides a diverse range of genres, including pop, hip-hop, electronic, and cinematic. Users can also choose from various moods like happy, sad, energetic, and relaxed. This flexibility allows for the creation of music that perfectly complements the intended atmosphere of the content.

Instrument Customization

Beatoven AI allows users to customize their tracks by selecting specific instruments. This feature enables creators to craft a sound that aligns with their vision, enhancing the overall quality of the produced music. 

Text-to-Music Feature

The platform includes a text-to-music feature, allowing users to generate music based on textual prompts. By inputting descriptive text, the AI composes music that matches the provided description, offering a personalized touch to the generated tracks. 

Volume Adjustment and Timeline Navigation

Users can adjust the volume of individual instruments and navigate through the music timeline with ease. This functionality provides precise control over the composition, ensuring the final output meets the creator’s expectations.

Alternate Track Generation

Beatoven AI generates alternative tracks for each composition, offering users multiple options to choose from. This feature enhances creativity by providing different musical interpretations of the same input parameters.

Track History and Feedback Tracking

The platform maintains a history of generated tracks, allowing users to revisit and compare previous compositions. Additionally, users can provide feedback on each track, enabling continuous improvement of the AI’s music generation capabilities.

Solutions for Content Creators

Beatoven AI addresses the challenge of sourcing affordable, royalty-free music by offering a platform where users can generate original tracks tailored to their specific needs. This solution is particularly beneficial for video producers, podcasters, game developers, and other content creators seeking unique background music without the complexities of traditional licensing.

User-Friendly Interface

The platform features an intuitive interface that simplifies the music creation process. Users can easily navigate through options, make selections, and generate tracks without requiring extensive musical knowledge.

Licensing and Usage

Beatoven AI provides users with a perpetual license for the generated music, allowing them to use the tracks across various platforms and projects without additional royalty fees. This licensing model offers peace of mind and flexibility for content creators.

API

Beatoven.ai also offers a suite of APIs tailored to support content creators, music producers, and catalog owners in generating and managing music efficiently. These APIs empower users to streamline music search, creation, and augmentation, offering versatile and cost-effective tools for both individual creators and large-scale music enterprises.

• Music Search API: This API allows users to search for similar music based on free-text descriptions, removing the need for tag-based search. It leverages an evolving AI model to provide more accurate results over time, enabling content creators to find the right music by describing their needs directly, thus simplifying the search process​. (Music Search)
• Augment API: Designed for music producers and catalog owners, this API enables users to generate new music by building on their existing music database. The Augment API offers full rights to generated music since it exclusively uses user-owned datasets for learning. It helps reduce music creation time by over 50% and lowers costs by up to two-thirds, making it an efficient tool for expanding music libraries. ​(API Augment)
• AI Music Generator API: This API provides multimodal music generation, supporting text, audio, and video inputs. Users can specify context, style, and duration to create custom tracks seamlessly integrated into their workflows. The API is optimized for speed, delivering music in near real-time, and handles all licensing aspects, allowing users to focus solely on creativity without legal concerns. (AI Music Generator )

Making Sweet Music Together : Beatoven’s Crescendo of Impact

Beatoven AI has significantly influenced the music and content creation industries by providing accessible, AI-generated, royalty-free music. Since its inception in 2021, the platform has attracted over 1 million users globally, with 96% of its revenue coming from international markets such as the US, Europe, and South Korea. This widespread adoption underscores its global appeal and effectiveness in meeting the needs of diverse content creators. 

Beatoven has made significant strides in the music industry by collaborating with major tech companies like Google. On July 17, 2024, during the Google I/O Connect conference in Bengaluru, Beatoven AI provided AI-generated music for the event, marking a pioneering moment where a large-scale conference was powered by AI-composed music. (Beatoven Google Collab)

Awards and Recognitions

Beatoven AI’s innovative approach has garnered industry recognition. Notably, it received the Fairly Trained Certification, affirming its commitment to ethical AI practices and responsible music generation. Additionally, Beatoven AI was acknowledged as a game-changing AI brand in the Telecom, Media, and Entertainment category at the Nasscom Awards. (Fairly Trained)

Artist Collaborations

Beatoven AI has partnered with over 200 artists to enhance its music library with a diverse range of high-quality, royalty-free music for users. The company plans to expand this network to at least 500 artists within the next two to three years. 

AIforMusic Partnership

In July 2024, Beatoven AI partnered with AIforMusic, an initiative by Roland Corporation and Universal Music Group for ethical AI music generation and supported musicians’ rights. It aligns with Beatoven AI’s commitment to responsible AI practices. (AIforMusic)

Funding Forte: Beatoven’s Financial Harmony

Seed Funding – September 2021

Beatoven AI secured its initial seed funding on September 21, 2021, raising $1.1 million. The company was valued at $649,000 during this round. Entrepreneur First and RedStart Labs led the investment, marking a strong start for the company. These funds supported the development of Beatoven’s AI music generation technology, expanding its product offerings for content creators. (entrackr.com)

Second Seed Round – March 2024

On March 1, 2024, Beatoven AI raised $1.3 million in its second seed round. The company’s valuation reached $8.3 million, a significant increase from its initial valuation. This round included contributions from institutional investors like Capital 2B, IvyCap Ventures, Upsparks Capital, Rukam Capital, and RedStart Labs. Corporate investors, including LetsVenture and Mahipal Investments & Advisors, also participated. Additionally, angel investors like Uday Chatterjee, Kanwar Rameshwar Singh Jamwal, Jignesh Vasant Kenia, and Vikas Kuthiala supported the round. (medianews4u.com)

To date, Beatoven AI has raised a total of $2.42 million across these two rounds. The company has utilized this funding to advance its AI technology, enhance its platform, and build partnerships. Also, Beatoven AI’s revenue grew consistently over the past fiscal years. In FY 2022-23, it reached $21,400, reflecting the platform’s growth and user adoption.

Encore! : Beatoven AI’s Symphony of Innovation

Beatoven AI is transforming the music creation process for content creators worldwide. Using advanced AI, the company enables users to generate unique, royalty-free music tracks for videos, podcasts, games, and other content. With customizable features and an intuitive interface, it simplifies music production, making high-quality tracks accessible without traditional licensing hassles. 

Unlike traditional music libraries, Beatoven AI creates fresh tracks every time, eliminating the issue of repetitive, overused music. The technology also allows users to adjust individual instrument levels, ensuring the track blends seamlessly with other audio elements. Traditional music licensing can be complex and costly, but Beatoven AI simplifies this by providing users with a perpetual license for their generated music. This means that creators can use the tracks across various platforms without additional royalty fees, saving both time and money.

Beatoven AI started with a clear vision: to make music accessible, ethical, and cost-effective. Their journey shows how innovation can solve real-world challenges and create new opportunities. If you have an idea, take that first step. Learn from the path Beatoven has carved, and work towards building your own impact in your field.

For more insights into innovative companies like Beatoven AI, explore our articles on Venture Kites. We feature companies across various industries, giving you a deeper understanding of today’s most exciting ventures.