Fashion production accounts for roughly 10% of global carbon emissions annually according to a report by Mckinsey in 2020. ⁤⁤That’s more than all international flights and maritime shipping combined! Textile dyeing is a particularly dirty business. ⁤⁤It pollutes waterways, land and the air we breathe with harmful chemicals. ⁤⁤Studies by the Intergovernmental Panel on Climate Change (IPCC) showcase the significant contribution fashion makes to global water waste.

Tentree is a sustainable clothing brand with a unique mission: plant trees with every purchase. ⁤⁤They’re not just selling clothes; they’re selling a way to make a positive impact on the planet. ⁤⁤They plant 10 trees for every purchase. ⁤

Interestingly, a 2019 Forbes article revealed that over 70% of millennials are willing to pay more for sustainable clothing. ⁤⁤Tentree taps into this growing consumer consciousness, offering a solution for eco-conscious fashionistas who want to look good and feel good about their choices. 

Born from a Hawaiian Dream

⁤The story of Tentree begins with two friends on a trip to Hawaii in 2011. ⁤⁤Surrounded by paradise, David Luba and Kalen Emslie noticed a growing trend: people were drawn to brands that gave back to the society. ⁤⁤Inspired by companies like TOMS, which donates shoes to children in need, they had their eureka moment. ⁤

⁤Kalen, who already had experience with tree planting, came up with the idea to combine their love for the environment with stylish clothing? ⁤⁤They envisioned a brand that planted trees with every purchase, giving customers a way to support the earth with every outfit. ⁤

⁤They also recruited Kalen’s brother Derrick, and Tentree was officially born in 2012. ⁤⁤Their first office? ⁤⁤Kalen’s basement in Regina, Saskatchewan! ⁤⁤Starting small, they initially used American Apparel products, but soon sourced sustainable materials like organic cotton and recycled plastics. ⁤⁤This dedication to eco-friendly practices is a core value that remains central to their mission today. ⁤

⁤Their efforts began with a focus on planting trees in Canada. ⁤⁤This has since blossomed into global reforestation efforts. ⁤⁤Partnering with reputable organizations, Tentree supports various projects around the world, from restoring mangroves in Madagascar to planting native trees in North America. ⁤⁤So, next time you shop for clothes, remember the impact your purchase can have. ⁤

Clothes That Do Good: What Tentree Offers

Looking good shouldn’t cost the Earth. Tentree understands this, which is why they prioritize eco-friendly materials in their clothing. But what exactly makes their fabrics sustainable? Let’s break it down.

• Organic Cotton: A major player in their collections, organic cotton is a game-changer. Compared to regular cotton, it uses up to 71% less water and avoids harmful pesticides that pollute waterways. This translates to healthier soil and cleaner waterways. Plus, organic cotton is naturally soft and breathable, making it perfect for everyday wear.
• Recycled Polyester: Tentree gives new life to plastic by using recycled polyester in many of their garments. Plastic bottles and other waste materials are transformed into comfy, high-performance clothing. This not only reduces reliance on virgin materials but also helps keep plastic out of landfills.
• TENCEL™ Lyocell: Ever heard of this innovative fabric? Derived from wood pulp, TENCEL™ Lyocell is a super-sustainable option. The production process requires minimal water and resources, making it a gentle choice for the environment. Plus, TENCEL™ Lyocell is known for its luxurious feel and moisture-wicking properties, keeping you cool and comfortable.
• Beyond the Basics: Tentree is constantly exploring new sustainable materials. They use hemp, a fast-growing plant that requires minimal water, in some of their collections. They’re also looking into innovative recycled nylons and other eco-friendly options.

By prioritizing these materials, Tentree offers stylish clothing that aligns with your values. So next time you shop Tentree, you can feel good knowing you’re making a positive impact on the planet, one comfy outfit at a time!

Branching Out: Tentree’s Global Reforestation Efforts

Planting trees is at the heart of their mission, but they don’t go it alone. They collaborate with experienced reforestation partners around the world to ensure their impact is maximized. Let’s explore some of the key initiatives Tentree supports:

• Regreening Ecosystems: Tentree focuses on planting trees where they’re needed most. They partner with organizations working to rebuild degraded ecosystems in places like Madagascar, where deforestation has threatened native wildlife.
  
• Building Back Better: Tentree understands that simply planting trees isn’t enough. They also support projects that promote sustainable forestry practices. This includes initiatives that educate local communities on the importance of reforestation and empower them to be stewards of their environment.
  
• Diversity is Key: Tentree doesn’t plant just any trees. They focus on planting a variety of native species that are best suited for the specific environment. This helps create healthy, biodiverse forests that can thrive for years to come.
  
• More Than Trees: Looking beyond traditional reforestation, Tentree has recently expanded its efforts. They now support initiatives focused on ocean conservation, such as planting kelp forests that absorb carbon dioxide and create vital habitats for marine life.

By partnering with experts and focusing on these key areas, Tentree ensures their tree-planting efforts have a lasting positive impact on the planet. Stay tuned to see the impressive results of their dedication in the next section!

Growing Results: Tentree’s Impressive Impact

Remember that staggering statistic about fashion’s environmental footprint? Tentree is actively working to change that narrative. Since its inception, Tentree has planted over 85 million trees around the world. That’s a massive accomplishment, but what exactly does it mean for the planet?

• Planting Power: As of today, Tentree has surpassed an impressive milestone – they’ve planted over 105 million trees around the world! That’s a staggering number, and it continues to grow with every purchase made.
• Climate Change Warriors: Trees are nature’s air filters. Tentree’s reforestation efforts help combat climate change by absorbing carbon dioxide, a major greenhouse gas. These planted trees are estimated to have sequestered over 9 million tons of CO2 to date!
• Habitat Heroes: Forests provide vital homes for countless species of plants and animals. Their diverse tree-planting initiatives help restore habitats, creating safe spaces for wildlife to flourish.
• Healthy Soil, Healthy Planet: Trees play a crucial role in maintaining healthy soil. Their roots prevent erosion, improve water retention, and create a nourishing environment for other plants to thrive. Their reforestation efforts are contributing to healthier ecosystems around the globe.

Beyond these environmental benefits, Tentree’s work also empowers local communities. Many of their reforestation projects provide job opportunities and promote sustainable land management practices. With every tree planted, Tentree is making a real difference. Stay tuned to see how their dedication is recognized by the environmental community.

Recognition Well-deserved: Tentree’s Awards and Achievements

Their innovative approach and dedication to sustainability haven’t gone unnoticed. They’ve received recognition from prestigious organizations, solidifying their position as a leader in the sustainable fashion movement. Here are some of their achievements:

• B Corp Certified: Tentree is a certified B Corporation, a designation awarded to businesses that meet high standards of social and environmental responsibility. This recognition highlights Tentree’s commitment to using business as a force for good.
• Award-Winning Impact: Their efforts haven’t just impressed consumers. They’ve been recognized by industry experts. In 2022, Tentree won the Common Objective CO10 Award for Leadership, acknowledging their innovative practices that create positive change. They’ve also received awards for their sustainable business practices and top IT innovations.
• Eco-Conscious Collaborations: Big names are taking notice of Tentree’s success. They’ve collaborated with artists such as Melissa Koby and other sustainable brands to raise awareness about environmental issues and inspire positive action.
• Award-Winning Work: Tentree has been recognized for its work with several awards. They’ve received the Canadian Museum of Nature’s Sustainable Business Nature Inspiration Award and Apparel Magazine’s Top Innovator Award. These accolades highlight their leadership in the sustainable fashion industry.
• Standing Out From the Crowd: In 2022, Tentree was awarded the B Corp Best for the World™ Award in the Community category. This prestigious recognition places them among top B Corps creating positive change within their communities.

These achievements showcase their dedication to making a difference. They’re not just a clothing company; they’re a leader in the movement towards a more sustainable future.

Growing Revenue and Impact: Tentree’s Financial Success

Since its humble beginnings, Tentree has blossomed into a thriving business. In 2018, they secured funding from Lyra Growth Partners, a venture capital firm focused on high-growth companies. This financial backing has undoubtedly fueled their impressive revenue growth. 

 In 2022, Tentree reportedly generated a whopping $2.74 billion in annual revenue, with a net profit of $0.64 billion. This financial success allows them to not only expand its product offerings and global reach but also to plant even more trees and make a bigger environmental impact.

It’s important to note that Tentree isn’t just about profit. Their mission to plant trees and promote sustainability is core to their identity. A significant portion of their revenue is reinvested into reforestation projects around the world. This focus on both profit and purpose is a recipe for a sustainable business model that can make a real difference.

The Simple Power of Tentree’s Business Model

Their success hinges on a clear and impactful business model. It all boils down to a powerful combination: selling sustainable clothing and using those profits to plant trees. Here’s a closer look:

• Sustainable Style: They design and sell a variety of eco-friendly clothing options for men, women, and children. They use materials like organic cotton, recycled polyester, and TENCEL™ Lyocell, minimizing their environmental footprint.
• Planting Power: This is where Tentree’s model truly sets them apart. For every single item sold, they plant ten trees. This direct link between purchases and positive environmental impact is a key driver of their customer loyalty and brand recognition.
• Building Partnerships: They don’t go at it alone. They collaborate with experienced reforestation partners around the world to ensure their tree-planting initiatives are effective and have a lasting impact.
• Transparency Matters: They are committed to transparency. They track the trees planted through their Impact Wallet, allowing customers to see the tangible results of their purchases. This builds trust and strengthens the connection between consumers and the environmental good they’re contributing to.
• Growth for Good: Their financial success fuels their environmental impact. A significant portion of their revenue is reinvested into planting more trees and supporting reforestation projects. This virtuous cycle allows them to scale their positive impact alongside their business growth.

Tentree’s business model demonstrates that profit and purpose can go hand-in-hand. By creating stylish, sustainable clothing and directly linking sales to environmental action, they’ve established a winning formula for a successful and impactful business.

Branching Out Together: Tentree’s Collaborative Spirit

Tentree understands that collective action is key to achieving real environmental change. That’s why they actively seek out collaborations and partnerships to amplify their impact. To maximize their impact, they’ve forged creative partnerships with various organizations and individuals. Here are some highlights:

• Sustainable Brands: In 2019, Tentree collaborated with the National Geographic Society on a limited-edition clothing collection. This partnership raised awareness about global deforestation and channeled funds towards reforestation projects.
• Reforestation Experts: The core of Tentree’s partnerships lies in collaborating with experienced reforestation organizations worldwide. These groups possess the knowledge and expertise to ensure the trees they plant thrive in specific ecosystems. Examples include their work with the Eden Projects, a global reforestation non-profit, to plant trees in Madagascar.
• Sustainable Swaps: Looking beyond fashion, they have partnered with wineries and other eco-conscious brands. For example, a collaboration with Kitsch Wines resulted in planting trees with every bottle of wine sold. These innovative partnerships demonstrate the far-reaching potential of their model.
• Cause-Conscious Creators: Tentree partners with inspiring artists and influencers who share their passion for sustainability. These collaborations create unique products and experiences, all while promoting environmental action.
• Sustainable Swaps: Looking beyond fashion, they have partnered with wineries and other eco-conscious brands. For example, a collaboration with Kitsch Wines resulted in planting trees with every bottle of wine sold. These innovative partnerships demonstrate the far-reaching potential of their model.
• Building a Greener Future: Tentree actively seeks partnerships with organizations working on the frontlines of environmental protection. This allows them to support crucial initiatives and combine their resources for a greater impact.

By joining forces with like-minded partners, Tentree amplifies its message, reaches new audiences, and creates a powerful network for positive environmental change. These collaborations are a testament to their commitment to building a more sustainable future, one partnership at a time.

Conclusion: Fashion with Impact – Can You Dress Sustainably?

Tentree isn’t just a clothing company; it’s a movement. They’ve redefined what it means to be a successful business in today’s world. By offering stylish, sustainable clothing and planting ten trees with every purchase, they’ve created a powerful model that’s good for the planet and good for business. But their story is far from over. They’re constantly innovating, exploring new sustainable materials, and expanding their reforestation efforts. They’re also building a network of passionate partners, proving that collaboration is key to creating a greener future.

So, the question remains: Are you ready to be part of the change?

By choosing Tentree, you’re not just buying clothes; you’re making a statement. You’re saying that you care about the planet and want to be part of the solution. Will you join Tentree on their mission to plant a billion trees by 2030? Every purchase, every collaboration, every tree planted brings us closer to a healthier, more sustainable future.

Let’s get planting!