From Virtual Dreams to Reality: The Founders Who Made Pimax Real

Pimax was founded in 2014 by Zhibin “Robin” Weng. Before establishing Pimax, Robin held key positions in the technology sector. He was later joined by Co-founder Vani Tang.

Zhibin “Robin” Weng

Robin Weng is the visionary behind Pimax. With extensive experience in hardware and engineering, he began his journey in the tech industry as an HW Engineer at GGV in Beijing. He further honed his leadership and technical skills when he moved to BYD in 2007, initially serving as Hardware Director. Over his five-year tenure at BYD, he rose to the role of Chief Engineer of Division 5, where he focused on high-level product development and engineering management. In 2012, Weng transitioned to GTK as the R&D Director, where he directed research and development projects for two years. His extensive background in hardware and product management laid the groundwork for his founding of Pimax. (Robin Weng)

Veni Tang 

Veni Tang is an accomplished entrepreneur and a pioneering figure in the extended reality (XR) and virtual reality (VR) industries. He graduated with a Bachelor’s degree in Optics from Beijing Jiaotong University in 2005, followed by a Project Management Professional (PMP) certification in 2008. Tang’s entrepreneurial journey began with Vibin, Inc., where she co-founded the company and served from 2013 to 2015. She then co-founded Pimax in 2016, taking on the role of developing innovative VR headsets. In addition to her work with Pimax, Tang became an Investment Director at Grandshores, a blockchain investment firm, in 2018. She continued expanding her impact in XR technology by co-founding ShallXR, focusing on XR glasses and immersive tech solutions​. (Veni Tang)

The Founding Story of Pimax

Robin’s journey into virtual reality began in the late 1990s when he owned a Gameboy, which sparked his interest in immersive gaming experiences. In 2014, he encountered VR through an Oculus headset, reigniting his passion for virtual worlds. This experience inspired him to create more immersive VR technology. Leveraging his extensive engineering background, Robin founded Pimax with the goal of revolutionizing the VR experience by bridging the gap between virtual and real worlds. (DesignRush)

The company’s first major breakthrough came with the release of its 4K VR headset in 2015. This device was the first VR headset to feature a 4K resolution, setting a new standard in visual clarity. Pimax’s commitment to pioneering technology was further evidenced when they became the first VR manufacturer to achieve an impressive 200-degree field of view. 

Market in Motion: VR’s Expanding Field of Vision

The virtual reality (VR) headset market has experienced significant growth in recent years. In 2023, the global VR headset market was valued at approximately USD 9.2 billion. Projections indicate that this market will continue to expand, reaching an estimated USD 59.63 billion by 2030. 

Growth Rate

The compound annual growth rate (CAGR) for the VR headset market is impressive. Between 2023 and 2030, the market is expected to grow at a CAGR of 30.6%. This rapid growth underscores the increasing demand and adoption of VR technology across various sectors. (Grand View Research)

Market Drivers

Several factors contribute to this growth:

• Advancements in Technology: Continuous improvements in VR technology, such as higher resolutions and wider fields of view, enhance user experiences.
• Diverse Applications: VR headsets are increasingly used in gaming, education, healthcare, and training, broadening their market appeal.
• Affordability: As production scales up, the cost of VR headsets decreases, making them more accessible to consumers.

Regional Insights

North America holds a significant share of the VR headset market, driven by high adoption rates and technological advancements. Asia-Pacific is also emerging as a key player, with countries like China investing heavily in VR technology. (GMI Research)

The VR headset market is poised for substantial growth in the coming years. With continuous technological advancements and expanding applications, VR headsets are set to become integral tools in various industries. Companies like Pimax, with their focus on high-resolution and immersive experiences, are well-positioned to capitalize on this growing market.

The Pimax Promise: A Vision as Wide as Their Field of View

Mission

Pimax’s mission is to empower humanity by creating technology that enhances VR experiences. They aim to redefine what’s possible in VR, making immersive experiences accessible and ultra-realistic. They believe that by constantly innovating, they can help people overcome real-world limitations, connecting them more deeply with virtual experiences​. ​(About Pimax)

Vision

Pimax envisions a future where VR is a fully immersive experience that matches, or even surpasses, the quality of human vision. The company aims to be at the forefront of VR advancements, offering products that challenge the imagination and provide unique sensory experiences. Pimax is focused on developing VR headsets that offer high resolution, wide fields of view, and seamless interaction, setting the stage for the next generation of VR technology​.

Problems They Solve

Pimax addresses several key issues that have historically limited VR experiences:

• Field of View (FOV): Traditional VR headsets have a narrow FOV, which limits immersion. Pimax was the first company to offer a 200-degree field of view, closely matching human vision.
• Resolution: Many VR headsets suffer from low resolutions that create a “screen door” effect. Pimax introduced 4K and 8K resolutions in their devices, significantly enhancing visual clarity.
• User Feedback Integration: Unlike many companies, Pimax involves its user community directly in product development. They gather user feedback through roadshows, beta tests, and online communities, using it to shape future products.
• Technological Innovation: Pimax takes on the challenge of developing advanced VR technologies that other companies may avoid, such as glass lenses and high-resolution displays, which provide enhanced image quality and immersive experiences.

Business Model

Pimax operates a direct-to-consumer business model, selling its products through its official online store and selected retailers. They prioritize quality and customer feedback, constantly updating products based on user experiences. Pimax also collaborates with various reputable technology companies, such as Nvidia and Qualcomm, to enhance their product quality and broaden their reach. By focusing on high-end VR solutions and continuous technological innovation, Pimax has positioned itself as a leader in the VR industry​.

Beyond Pixels: Pimax’s Stellar Lineup of VR Tech

Pimax has developed a wide range of virtual reality (VR) headsets and accessories that cater to both enthusiasts and professionals. Known for pushing the technical boundaries of VR, Pimax’s products emphasize high resolution, wide fields of view, and precise tracking to create immersive virtual experiences. Products

VR Headsets

• Pimax Crystal Light
  The Crystal Light is designed for users who want high-quality visuals at an accessible price. With a resolution of 2880×2880 pixels per eye, it offers sharp and clear visuals. The headset also features local-dimming technology, which enhances colors and contrast, making it suitable for immersive VR experiences in gaming and simulation environments.
• Pimax Crystal
  The Pimax Crystal headset builds upon the Crystal Light model by adding advanced features and customizability. It includes swappable lenses, which allow users to adjust for different levels of field of view and pixel density. The Pimax Crystal also has built-in inside-out tracking, eliminating the need for external sensors, and uses advanced QLED panels that offer high brightness and color accuracy.
• Pimax Crystal Sim
  Tailored specifically for simulation use cases, the Crystal Sim focuses on delivering high-resolution displays and enhanced tracking capabilities that are ideal for driving, flight, and other simulator experiences. This headset is compatible with Pimax’s accessories like the comfort strap and various face foams, ensuring a comfortable fit even during long sessions.
• Pimax Crystal Super
  Currently available for reservation, the Pimax Crystal Super is positioned as a high-performance headset designed for VR enthusiasts and professionals alike. It is expected to offer enhanced refresh rates, improved lens technology, and superior display quality. This model aims to minimize latency and improve clarity, providing an exceptional VR experience for a wide range of applications.
• Pimax Crystal-Stock B
  These headsets are fully functional units with minor cosmetic imperfections, offered at a discounted price. Ideal for users looking for quality VR without a premium price, the Crystal-Stock B provides access to Pimax’s high-resolution VR experiences at a more accessible cost.
• Pimax Outlet Headsets
  Pimax’s outlet section offers refurbished or gently used headsets at lower prices, allowing users to enter the Pimax ecosystem affordably. Each unit is thoroughly tested to ensure full functionality, making it a viable option for budget-conscious users seeking premium VR experiences.
• Pimax Reality 12K QLED
  The upcoming Pimax Reality 12K QLED headset represents a significant leap in VR technology. With dual 6K displays powered by QLED technology, this model aims to deliver unprecedented resolution and color accuracy. It also promises a 200-degree field of view, closely matching human vision, and is set to support wireless streaming with a bandwidth that maintains high visual fidelity. This headset is intended to appeal to VR enthusiasts and professionals who demand the very best in visual quality and immersion.

Pimax Portal Series

Pimax’s Portal series combines the versatility of VR headsets with handheld gaming, allowing users to experience VR on the go.

• Pimax Portal Retro
  Priced at $199, the Portal Retro caters to retro gaming enthusiasts, featuring a 2.5K display and a lightweight, portable design. This model supports a library of classic games and offers a nostalgic experience for users who enjoy vintage gaming.
• Pimax Portal 8+128G
  Originally priced at $369 and now available for $299, this model offers 8GB of RAM and 128GB of storage, making it suitable for running modern gaming applications. It also features advanced graphics capabilities, supporting high-quality visuals in a handheld format.
• Pimax Portal 8+256G
  With a higher storage capacity than the 128G model, this version offers 8GB RAM and 256GB of storage, originally priced at $399 and now available for $329. This model provides extra space for users who want to store a larger library of games and media content.
• Pimax Portal QLED 8+256G
  The most advanced model in the Portal series, the QLED 8+256G features QLED technology for richer colors and deeper contrasts. Initially priced at $549 and now available for $399, this model provides high visual fidelity in a portable design.

Accessories

Pimax offers various accessories that enhance the VR experience by improving comfort, audio, and functionality:

• DMAS Earphones
  These earphones are specifically designed for Pimax headsets, delivering high-quality audio to complement the visual immersion. They ensure a full audio experience in VR, enhancing the sense of presence.
• Lighthouse Faceplate
  This accessory enables compatibility with SteamVR’s Lighthouse tracking system, which provides high-precision tracking. Ideal for users who need accurate movement tracking, such as in simulation or design applications.
• Comfort Topstrap
  Designed for extended VR sessions, this top strap adds extra support, reducing the strain on the head and neck. It enhances the overall comfort, making it easier to wear the headset for longer periods.
• 6m Fiber Optical Cable
  The 6-meter fiber optical cable provides flexibility and freedom of movement without sacrificing data transfer speeds. It’s suitable for users who want to move freely within their VR space without worrying about limited range.
• 15mm Facial Foams
  Pimax offers replacement foam pads in various thicknesses to accommodate different face shapes, ensuring a comfortable fit and improved light isolation. These foams are easy to swap out and are designed for hygiene and comfort.
• Sword Controllers
  Ergonomically designed for comfort, the Sword controllers provide precise input for interacting with virtual environments. They are equipped with tracking sensors that ensure accurate hand movement, enhancing the interactivity within VR.
• 60G Airlink (Pre-order)
  An upcoming wireless solution, the 60G Airlink promises a low-latency connection with high data bandwidth, making wireless VR experiences smoother. This accessory aims to provide a more convenient setup by eliminating cables while maintaining high-quality visuals and responsiveness.

Pimax’s commitment to innovation in VR technology is reflected in this extensive product lineup, catering to various needs and preferences. Each product is designed to deliver superior experiences, whether for gaming, professional applications, or general VR exploration.

Inside the Lens: What Makes Pimax Tick

Pimax is a technology company specializing in virtual reality (VR) hardware products. Founded in November 2015, Pimax has consistently pushed the boundaries of VR technology to deliver immersive experiences.

High-Resolution Displays

Pimax headsets feature high-resolution displays, with models like the Pimax 8K offering dual 4K screens. This reduces the “screen door” effect, where users see a grid-like pattern due to gaps between pixels. Higher resolution provides clearer and more detailed visuals, enhancing immersion.

Wide Field of View (FOV)

Traditional VR headsets often have a limited FOV, restricting peripheral vision. Pimax addresses this by offering headsets with up to a 200-degree diagonal FOV, closely matching human vision. A wider FOV allows users to see more of the virtual environment, making experiences more immersive.

Advanced Lens Technology

Pimax utilizes custom-designed lenses to achieve a wide FOV without significant distortion. These lenses are engineered to provide a large “sweet spot,” the area where visuals remain clear and sharp. By optimizing lens design, Pimax ensures users experience high-quality visuals across the entire display.

Interpupillary Distance (IPD) Adjustment

Interpupillary distance is the space between the centers of your eyes. Pimax headsets offer manual IPD adjustment, typically ranging from 55mm to 75mm, allowing users to align the lenses for optimal clarity and comfort.

Modular Design

Pimax headsets feature a modular design, allowing users to customize their experience. For example, users can swap faceplates to change tracking systems or add modules for additional functionality. This flexibility enables users to tailor their headset to specific needs, whether for gaming, simulation, or professional applications.

Innovative Tracking Solutions

Pimax supports both inside-out and outside-in tracking systems. Inside-out tracking uses cameras on the headset to track movement without external sensors, offering ease of setup. Outside-in tracking, like the Lighthouse system, uses external sensors for precise tracking, beneficial for applications requiring high accuracy.

Award-Winning Views: How Pimax is Shaping the VR Scene

Pimax has significantly influenced the virtual reality (VR) industry by introducing high-resolution headsets with wide fields of view. Their innovative products have set new standards for immersive experiences. In 2015, Pimax launched the world’s first 4K VR headset, earning the Best VR Product award at CES Asia 2016. CES Tech

Recognition at CES 2024

The Pimax Crystal headset received the CES 2024 Innovation Award in the “XR Technologies & Accessories” category. It was the only VR headset honored in this category for its advanced features and design. Yahoo Finance

Partnership with Microsoft

In November 2024, Microsoft selected Pimax as the official peripheral partner for Microsoft Flight Simulator 2024 for delivering high-quality VR experiences. Pimax

Expanding Global Presence

Pimax has showcased its products at international events, including the ADAC SimRacing Expo and the Tokyo Game Show for increased visibility. Pimax

Next Level Racing

In June 2024, Pimax partnered with Next Level Racing, a leading manufacturer of racing and flight simulation cockpits for live event activations and creating immersive VR content for simulation enthusiasts. Next Level Racing

Pimax continues to push VR technology boundaries with products like the Crystal Super, featuring interchangeable QLED and Micro-OLED screens. These innovation offers users flexibility and enhance the immersive experience.

Funding the Future: How Pimax’s Vision Became Reality

Pimax has successfully raised a total of $69 million in equity funding across five investment rounds. This funding has allowed the company to drive VR innovation, expand its product lineup, and increase its global presence. Here’s a breakdown of each funding round and the impact of these investments on Pimax’s growth. Tracxn

Series C: February 27, 2023

In February 2023, Pimax secured $30 million in a Series C funding round. This round was a mix of institutional and corporate investments. Major institutional investors included Tuanmu Capital, Xhafz.com, and Huilong Investment, while Yuhang Investment represented the corporate investors.

Series B: October 19, 2020 and September 18, 2021

Pimax’s Series B funding was split into two rounds. The first round, in October 2020, raised $20 million from a combination of institutional and corporate investors. Institutional backers included Shenzhen Chuangdong Investment, Shanghai Ivy Capital, and Orient Group. Taihao Group participated as a corporate investor. The follow-up Series B round in September 2021 also brought additional, undisclosed funds.

Series A: December 19, 2017

In December 2017, Pimax raised $15 million through a Series A funding round. This early investment was led by corporate investors O-Film Tech and Zhejiang Tianma Bearing Group. The Series A funding supported Pimax’s initial product development, particularly in launching their first line of high-resolution VR headsets. 

Seed Round: July 18, 2016

The earliest round of funding, a seed investment in July 2016, had an undisclosed amount led by Shanghai Ivy Capital. This initial investment enabled Pimax to take its first steps in the VR market. It helped fund the development of their pioneering 4K headset, setting a foundation for the company’s future innovations in VR technology.

A Visionary Finish: Pimax’s Journey Through the VR Universe

Pimax is setting new standards in the virtual reality (VR) industry. The company is dedicated to creating high-quality VR headsets that offer unmatched visual clarity and immersion. Since its founding in 2014, Pimax has focused on developing VR headsets that deliver ultra-high resolution, wide fields of view, and advanced comfort features. They aim to bridge the gap between real-world visuals and virtual experiences, making users feel as if they’re truly inside the digital world.

Pimax stands out by pushing technological limits. Their product lineup includes industry-leading headsets like the Pimax Crystal, designed for sharp, detailed visuals, and the Reality 12K QLED, which promises groundbreaking color accuracy and clarity. The company manages all product development in-house, from concept to production. This control allows them to maintain high standards, innovate faster, and ensure that each headset meets the specific needs of gamers, professionals, and VR enthusiasts. 

Pimax’s journey shows what’s possible when you commit to challenging the status quo. They started with an idea to improve VR, and today, they’re creating products that redefine immersive technology. If you have an idea, start working on it. Your innovations could shape the future, just like Pimax’s work is changing VR. For more insights on the latest in technology and entrepreneurship, explore other articles on Venture Kites. We dive into inspiring stories of startups, emerging tech trends, and tips for aspiring innovators.