Hexa 3D, founded in 2018 by Yehiel Atias, Jonathan Clark, and Ran Buchnik, is headquartered in Tel Aviv, Israel. The company specializes in transforming 2D images into high-quality 3D assets, streamlining the creation, management, and distribution of 3D content for various industries. (Hexa 3D)

Hexa’s platform enables businesses to convert simple 2D images into detailed 3D models. This process reduces the time and cost traditionally associated with 3D content creation. Their technology serves sectors such as jewelry, furniture, consumer electronics, and fashion, enhancing online shopping experiences by providing interactive and immersive product views.

By offering a comprehensive 3D tech stack, Hexa allows retailers to create, manage, analyze, and distribute 3D assets efficiently. This integration helps lower visualization costs, improve customer acquisition metrics, and increase sales. Notable clients like Macy’s, Logitech, and Crate & Barrel have utilized Hexa’s solutions to enhance their digital presence.

In collaboration with platforms like Microsoft Azure, Hexa addresses challenges in 3D content scalability. Their approach combines automated workflows with human expertise, enabling retailers to maintain dynamic inventories of 3D assets. This partnership ensures efficient storage, application containerization, and content delivery at scale.

The A-Team Behind Hexa: Turning 2D Dreams into 3D Reality

Hexa 3D was founded in 2018 by CEO Yehiel Atias, CTO Jonathan Clark, and CPO Ran Buchnik. The company is headquartered in Tel Aviv, Israel. Hexa specializes in converting 2D images into high-quality 3D assets, providing a comprehensive platform for creating, managing, and distributing 3D content across various industries. 

Yehiel Atias, the CEO and Co-Founder, is a serial entrepreneur with over 16 years of experience in international business development. He earned a degree in Business Management from The Open University of Israel and has a background in strategic planning and advertising from Habetzefer. Yehiel’s journey includes roles such as Media Buying Department Manager at WebPick Internet Holdings and strategic advisor at startups like Aligned. (Yehiel Atias)

Ran Buchnik, the Co-Founder and Chief Product Officer, complements the team with his technical acumen. An engineering graduate from ORT Braude College, Ran has extensive experience in software development and product management. Before co-founding Hexa, he served as VP Engineering at the company and worked in senior development roles at organizations like WebPick Internet Holdings and Hashavim. Ran also founded Sport4Me, a platform connecting personal trainers with clients, demonstrating his knack for bridging technology and user-centric solutions. (Ran Buchnik)

Jonathan Clark, the CTO and Co-Founder, discovered his passion for programming as a teenager. His early fascination with game modding fueled his career in software development. Jonathan holds a Bachelor of Science in Computer Science from The Open University of Israel. He gained experience at companies like Sapiens and WebPick Internet Holdings, where he honed his skills in scalable web services and backend development. (Jonathan Clark)

The Market Gets a Makeover: Why 3D is the New 2D

The 3D digital asset market is experiencing significant growth, driven by technological advancements and increasing demand across various industries. In 2023, the market was valued at approximately USD 24.9 billion and is projected to reach USD 72.9 billion by 2032, growing at a compound annual growth rate (CAGR) of 12.7%. (Grand View Research)

This expansion is largely due to the integration of augmented reality (AR) and virtual reality (VR) technologies in sectors such as gaming, film, architecture, and e-commerce. These technologies require realistic 3D assets to create immersive experiences, leading to increased demand for high-quality 3D models. For instance, in June 2024, Autodesk introduced Project Bernini, an AI model designed to generate functional 3D assets from various inputs, aiming to enhance design workflows across multiple industries.

The gaming industry, in particular, has been a significant contributor to this growth. The global gaming market has seen substantial revenue increases, with mobile gaming alone accounting for over half of global game revenues. This surge has escalated the need for detailed 3D assets to develop more engaging and realistic gaming environments. (Markets and Data)

Geographically, North America dominated the 3D digital asset market in 2023, holding a 39% revenue share. This dominance is attributed to the region’s advanced technological infrastructure and the presence of major industry players. However, the Asia-Pacific region is expected to witness the fastest growth, driven by rapid urbanization and industrialization, particularly in countries like China, Japan, and South Korea.

The Third Dimension: How Hexa is Rendering the Future of Commerce

Hexa 3D aims to build the world’s most powerful 3D immersive operating system, striving to improve people’s lives through synthetic data. Their vision is to simplify and enhance the creation, management, and distribution of 3D assets, making immersive experiences accessible and practical for businesses worldwide.

Problems They Solve

Traditional 3D content creation is often time-consuming and costly, requiring specialized skills and equipment. Hexa addresses these challenges by offering a comprehensive 3D tech stack that automates the conversion of 2D images into high-quality 3D models. This solution reduces production time and expenses, enabling retailers to showcase products interactively without extensive resources.

Business Model

Hexa’s business model focuses on providing scalable 3D solutions tailored to each client’s needs. Their platform allows businesses to create, manage, analyze, and distribute 3D assets efficiently. By integrating these capabilities, Hexa helps clients lower visualization costs, reduce customer acquisition expenses, and increase sales metrics. Notable companies like Macy’s, Logitech, and Crate & Barrel have utilized Hexa’s services to enhance their digital presence.

Behind the Pixels: Hexa’s High-Tech Secret Sauce

Hexa 3D employs a sophisticated blend of artificial intelligence (AI) and human expertise to transform 2D images into high-quality 3D models. This process begins with the collection of 2D images, which are then processed using Hexa’s proprietary AI algorithms. These algorithms analyze the images to extract depth information, identify object boundaries, and understand surface textures. This data is used to construct a preliminary 3D model. To ensure accuracy and realism, skilled 3D artists refine these models, adding intricate details and making necessary adjustments. This collaborative approach allows Hexa to produce 3D assets that are both precise and visually appealing.

Once the 3D models are created, Hexa provides a comprehensive Content Management System (CMS) for efficient asset management. This platform allows users to upload, organize, and review their 3D assets. The CMS supports quality assurance processes, enabling teams to collaborate effectively and ensure that the assets meet the desired standards. Additionally, Hexa offers tools for converting 3D models into various formats, making them compatible with different applications such as augmented reality (AR) and virtual reality (VR) platforms.

For the distribution and display of 3D assets, Hexa utilizes advanced rendering techniques to ensure that models load quickly and interact smoothly across platforms. Their 3D Viewer employs parallel processing, allowing 3D models to load as swiftly as traditional 2D images, thereby enhancing user engagement. The platform also supports AR experiences, enabling customers to visualize products in real-world environments through their devices. This immersive capability is achieved without relying on third-party APIs, providing a seamless experience for end-users.

Hexa’s technology stack is designed to be scalable and adaptable, catering to the specific needs of various industries. By integrating AI-driven automation with human creativity, Hexa streamlines the 3D content creation process, making it more accessible and cost-effective for businesses. This innovative approach not only enhances the visual representation of products but also improves customer engagement and satisfaction. 

Shaping Success: Hexa’s Impact on the Industry

Hexa 3D has significantly impacted the digital asset industry. Their technology enables businesses to transform 2D images into interactive 3D models, enhancing customer engagement and improving online shopping experiences. They have attracted major clients, including Amazon, Macy’s, Logitech, and Crate & Barrel, who utilize Hexa’s platform to showcase their products in a more immersive manner.

In June 2023, Hexa collaborated with Amazon to provide sellers with advanced 3D and augmented reality (AR) tools. This partnership allows Amazon sellers to convert their product images into high-fidelity 3D models, enabling features like 360-degree views and virtual try-ons. Sellers can upload their Amazon Standard Identification Numbers (ASINs) into Hexa’s content management system, which then automatically generates 3D assets compatible with AR applications. (Hexa 3D)

In May 2022, Hexa partnered with Treedis, a leading platform for transforming physical spaces into virtual experiences. This collaboration aimed to enhance 3D experiences in e-commerce by integrating Hexa’s 3D visualization capabilities with Treedis’s virtual shopping environments. The combined solution allows users to explore virtual spaces, interact with products in 3D, and visualize them in their intended environments through AR. (Hexa 3D)

Hexa has also joined the Amazon Web Services (AWS) Independent Software Vendor (ISV) Accelerate Program leveraging AWS’s real-time compute infrastructure to convert images into high-fidelity 3D content for e-commerce and metaverse applications. (Hexa3D Blog)

Funding the Future: Hexa’s Stellar Run in the 3D Space Race

Hexa 3D, founded in 2018, has strategically secured funding to advance its 3D asset visualization and management platform. The company began with a pre-seed funding round of $1.2 million, followed by a seed round of $5.5 million, bringing the total to $6.7 million in its early stages. (Hexa 3D)

In March 2023, Hexa announced a significant milestone by raising $20.5 million in a Series A funding round. This round was led by Point72 Ventures, with participation from Samurai Incubate, Sarona Partners, and HTC. This infusion of capital increased Hexa’s total funding to $27.2 million. (Tracxn)

Hexa emphasizes scalability and efficiency. It overcomes the limitations of traditional 3D content creation methods, such as photogrammetry or lidar scanning, which are often costly and time-intensive. This focus on innovation allows Hexa to cater to a wide range of industries, including furniture, fashion, and consumer electronics. The platform’s ease of integration and ability to render 3D models quickly and interactively have attracted high-profile clients like Macy’s, Logitech, Unity, and Crate & Barrel​.

The company plans to use its Series A funding to expand its team of 100 global employees and continue advancing its 3D tech stack. By focusing on building tools that support the creation, management, and analysis of synthetic data, Hexa is preparing for the increasing adoption of 3D content across digital and physical retail spaces​.

The 3D Finish Line: Wrapping Up Hexa’s Story (For Now)

Hexa 3D transforms how businesses create, manage, and display 3D digital assets. The company specializes in turning simple 2D images into interactive, high-fidelity 3D models. These models are dynamic, allowing users to view products from any angle and interact with them in real-time. Hexa’s tools support industries like fashion, furniture, consumer electronics, and more, giving businesses the ability to offer immersive and engaging product experiences.

Hexa’s work goes beyond just building tools. It solves real-world challenges like the high cost and complexity of traditional 3D asset creation. By making 3D content accessible, scalable, and affordable, Hexa helps brands improve customer engagement, reduce returns, and boost sales. Their partnerships with major companies like Macy’s and Logitech highlight their effectiveness in driving results​.

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