What does Animall do?

Animall Technologies is a revolution in the agritech sector. Founded in 2019 by two visionary IIT-Delhi graduates, this startup offers a peer-to-peer marketplace specifically for cattle trading. Their digital platform connects buyers and sellers across India, making transactions transparent, quick, and secure. This approach not only simplifies the buying and selling process but also opens up a broader market for farmers who were previously limited to local buyers.

How Does It Work?

The process is straightforward. Farmers list their cattle on the platform, complete with health records, breed details, and price. Buyers can browse through these listings, compare options, and make informed purchasing decisions from the comfort of their homes. The platform ensures that all transactions are verified, and they even facilitate safe payment processes. This level of organization and accessibility is unprecedented in the traditionally unstructured cattle trade market.

This leap towards digitalization in agriculture promises a more prosperous future for the rural economy. With continued growth and innovation, Animall is set to drive the next white revolution in the country.

The Founding Story: From Campus Roommates to Cattle Market Revolutionaries

Meet Neetu Yadav and Kirti Jangra, the minds behind Animall Technologies. Roommates during their time at IIT Delhi, these young women turned their college camaraderie into a groundbreaking entrepreneurial journey. With backgrounds deeply rooted in agriculture, they embarked on a mission to transform the traditional cattle trade industry into a digitized, efficient marketplace. (Kirti Jangra | Linkedin)

The Spark of Innovation

The concept of Animall sprouted from a unique blend of personal connection and professional ambition. Having witnessed firsthand the inefficiencies in the cattle trading processes within their communities, Yadav and Jangra were moved to create a solution that could bring sweeping changes to this vast but fragmented sector. The idea initially seemed outlandish to many—selling cattle online was met with skepticism and even ridicule​​​ (Forbes India)​.

Turning Challenges into Opportunities

Despite the doubts, the founders were not deterred. They started Animall Technologies as a weekend project while still at IIT, quickly gaining traction among farmers for its potential to enhance the buying and selling experience. Their dedication and clear vision led to the official launch of the platform in late 2019, after securing initial funding and overcoming numerous hurdles.

Empowering Farmers with Technology

The mission was clear: empower dairy farmers by providing them with a digital platform to trade cattle more effectively. This not only aimed to increase their profits but also aimed to ensure a sustainable livelihood for them. Animall’s user-friendly app has since revolutionized the cattle industry, transforming what was once a subject of mockery into a vital tool for rural economic development​​.

The Industry: Riding the Digital Wave in AgTech

The agricultural technology (AgTech) sector is booming, driven by a confluence of innovations aimed at enhancing efficiency and sustainability in farming. As of 2024, the global AgTech market is valued at $24.08 billion and is projected to grow significantly, reaching $43.37 billion by 2030, growing at a CAGR of 10.2%. This rapid growth is fueled by technological advancements and an increasing emphasis on sustainable farming practices​ (Exploding Topics)​​.

What’s Driving the Growth?

Several factors are propelling the AgTech industry forward. Key among these are the adoption of IoT and cloud technologies, which enhance connectivity and data management on farms. These technologies are integral to modern agribusiness marketplaces, farm management software, and smart farming equipment that are becoming increasingly prevalent across the globe. Additionally, the rising awareness of environmental issues and the need for sustainable resource management are pushing the sector towards innovative solutions like precision irrigation and smart greenhouses​ (Econ Market Research)​.

Regional Hotspots and Trends

North America currently leads the AgTech market, thanks to its robust technological infrastructure and innovative ecosystem. The region is home to many AgTech startups and has been an early adopter of technologies such as precision agriculture and smart farming solutions. However, the Asia Pacific region is expected to see the fastest growth in the coming years, driven by a growing need to increase agricultural productivity to feed its expanding population. This growth is supported by government initiatives and an increasing openness to technological adoption (Grand View Research)​.

This thriving industry provides an exciting backdrop for companies like Animall Technologies, which could capitalize by integrating digital solutions into traditional sectors like cattle trading. The synergy between traditional agriculture and modern technology not only enhances productivity but also ensures sustainability in a rapidly evolving world.

Milking Innovation: Animall’s Mission to Modernize Mooing Markets

Revolutionizing one of India’s oldest industries—cattle trading—could transform a major unorganized agricultural sector. Animall Technologies, founded in 2019, has done just that by creating India’s first online marketplace for cattle and buffalo trading. This visionary startup is redefining the entire dairy farming infrastructure​.

Mission and Vision

Animall’s mission is bold and clear: to streamline and enhance the dairy ecosystem in India using advanced technology, data science, and user-friendly design. Their ultimate vision? To power the next “White Revolution,” making dairy farming significantly more profitable and sustainable for millions of farmers across India.

Business Model and Market Impact

At its core, Animall operates a peer-to-peer (P2P) livestock listing and trading platform, facilitating a seamless connection between cattle buyers and sellers. This model not only saves time and money but also expands market access for farmers, many of whom are located in remote areas. The platform’s efficiency is highlighted by its impressive gross transaction value of $600 million and over 16 million buyer-seller contacts established. Animall has notably reached 8 million dairy farmers and facilitated the sale of 1 million cattle​​​ (Animall)​.

Animall continues to break new ground in an industry ripe for disruption, proving that even the most traditional sectors can be transformed with technology and vision.

Services and Features: Revolutionizing Dairy Farming with Animall

Animall has tailored the platform perfectly to the local context. This direct and simple approach enables buyers in proximity to view listings and make purchases without middlemen, revolutionizing traditional livestock trading practices​.

Empowering Dairy Farmers

At the heart of Animall’s services is the mobile application that equips dairy farmers to efficiently start and manage their own farms. The app simplifies the process of buying quality cattle and offers continuous support, including veterinary advice and a platform for farmers to discuss best practices and strategies. This feature not only helps in maintaining healthy livestock but also enhances milk production efficiency​.

Community Building and Support

Beyond trading, Animall actively fosters a community among its users. The platform includes features like a forum for dairy farmers and tools such as “Doodh parchi,” which helps them keep track of milk sales. This sense of community is supported by features that make the app more relatable and easier to use, such as incorporating local languages and cultural nuances into the app’s interface and interactions​​.

Innovative Features for a Traditional Industry

Animall is pioneering in its approach by integrating advanced features like real-time data tracking of livestock transactions and providing a detailed background of each animal listed. This includes health records, milk productivity, and even genetic information, all aimed at ensuring transparency and trust in every transaction. .

Animall’s commitment to transforming the dairy farming industry through technology not only supports the economic stability of farmers but also contributes to a more sustainable agricultural practice in India.

Market Impact: Animall’s Disruption in India’s Dairy Farming

Animall Technologies has significantly impacted India’s agricultural sector by digitizing the traditional cattle trading market. With a user-friendly app, the startup has facilitated the sale of approximately 850,000 cattle over the past two years, reaching more than 8 million dairy farmers. 

Since its inception, they have facilitated the trade of over 5 lakh cattle, translating into approximately Rs 2,500 crore in gross transaction value. These numbers not only demonstrate the platform’s efficacy but also hint at the potential for scaling up in a market that is ripe for digital disruption.

Boosting Rural Employment and Productivity

The platform allows farmers to manage their sales and purchases more effectively, reducing dependency on unorganized and often manipulative middlemen. This shift has empowered farmers, giving them greater control over their livelihoods and the potential to increase their income.

Technological Advancements in Livestock Farming

Animall’s introduction of advanced technologies, such as AI and IoT, into the cattle trading process has set a new standard in the market. These technologies have enabled better management of livestock health and productivity, enhancing the overall quality of dairy farming in India​.

Cultural and Social Influence

Beyond economics, Animall has had a cultural impact by challenging traditional norms and providing new opportunities for rural communities, including women. The founders’ focus on “Building for Bharat” has made significant inroads into India’s heartland, promoting inclusivity and tech adoption in traditionally conservative areas​.

Investor Confidence and Future Prospects

The success of Animall has attracted substantial investment, reflecting strong confidence in its business model and future growth potential. With over $6 million in funding from prominent investors like Sequoia Capital, the company is well-positioned for further expansion and innovation​​.

Animall’s efforts have laid the groundwork for a more sustainable and profitable future in dairy farming, making it a leading example of how technology can transform traditional industries for the better.

Animall’s Financial Fodder : Cashing in Cows

Animall Technologies has shown remarkable financial performance with its revenue skyrocketing to Rs 30.45 crore in FY23, a significant leap from Rs 7.18 crore in the previous fiscal year. This fourfold increase underscores the company’s expanding influence and success in the online cattle trading market​ (Entrackr)​.

Funding Rounds and Investor Confidence

Since its inception, Animall has raised a total of $36.3 million over six funding rounds. The latest of these was a Series B round in July 2021, which alone brought in $13.85 million, demonstrating strong investor confidence in the company’s business model and market potential ​ (PitchBook)​.

Efficient Cost Management

Despite the rapid revenue growth, Animall has maintained a relatively controlled increase in its operational costs. The major costs included sales costs, which formed 35.4% of total expenses, reflecting the company’s strategic investment in market expansion and customer acquisition​.

Animall continues to attract attention from high-profile investors and has established a solid foundation for future growth. The company’s performance and strategic investments suggest a promising trajectory aimed at further market expansion and technological innovation in the agricultural sector​.

A New Dawn: Seizing Opportunities From Pasture to Portfolio

Animall Technologies has revolutionized India’s dairy industry by bringing cattle trading online. This startup has effectively transformed a traditionally fragmented market into a structured and efficient online platform​. Today, the platform’s innovative services have made cattle trading transparent, quick, and reliable, significantly impacting the rural economy​.

Animall’s journey from a weekend hackathon project to a major agri-tech player is a beacon for aspiring entrepreneurs. If you’re dreaming of launching a side project, let Animall inspire you. Start small, think big, and leverage technology to solve real-world problems. Remember, every significant business started as an idea. Your side project could be the next big thing.

For further inspiration, delve into other remarkable journeys featured in our articles. Discover how Vertical Future is transforming urban agriculture through vertical farming innovations, addressing food security, and sustainability challenges. Explore the success story of eSandhai, an online marketplace that has brought structure and efficiency to the sand and construction material supply chain. Don’t miss our coverage on Eeki Foods, a startup that is redefining the future of farming with its soil-less cultivation methods.

Let Animall’s story motivate you to start that side project you’ve been pondering. Who knows? You might be on the verge of creating something revolutionary.