Greenly : Making Eco-Compliance Simple For Businesses
Every swipe of your credit card, every business decision, has the power to fight climate change through carbon accounting. Launched to demystify and democratize carbon accounting, Greenly offers businesses a clear path to measure, manage, and mitigate their carbon footprint.
Lessons From Greenly
User-Friendly Technology
The Lesson: Technology should simplify, not complicate. Make your solution accessible and easy to use for your target audience. User-friendly technology lowers the barrier to entry, encouraging wider adoption and fostering a positive user experience.
Implementation: Design with the user in mind. Ensure your technology is intuitive, with clear instructions and seamless integration capabilities.
How Greenly Implements It: Greenly’s platform is designed for simplicity, offering a user-friendly interface that demystifies carbon accounting for non-experts.
Embrace Regulatory Changes
The Lesson: Regulations can be opportunities, not obstacles. Use regulatory changes as a chance to innovate and lead your industry. Proactively addressing regulatory changes positions your business as a leader, opening up new markets and customer segments.
Implementation: Stay ahead of regulatory trends. Develop products and services that not only comply with current laws but also anticipate future regulations.
How Greenly Implements It: Greenly anticipates regulatory changes in carbon reporting, offering solutions that help businesses stay compliant and ahead of the curve.
Data-Driven Decisions
The Lesson: Let data guide your path. Data-driven decisions reduce risk and increase the likelihood of success by ensuring your strategies are aligned with actual market and customer needs.
Implementation: Collect and analyze data on customer behavior, market trends, and operational efficiency. Use these insights to inform your strategy and product development.
How Greenly Implements It: Greenly leverages data analytics to provide businesses with actionable insights on their carbon emissions, enabling informed decision-making.
Build on Educational Foundations
The Lesson: Educate your target market. An educated customer base is more likely to recognize the value of your solution and become long-term advocates for your brand.
Implementation: Offer resources, workshops, and tools that educate users about the issues your startup aims to solve.
How Greenly Implements It: By providing insights and resources on the importance of carbon accounting, Greenly educates its users on environmental impact, fostering a deeper engagement with its platform.
Start Small, Think Big
The Lesson: Begin with a focused, manageable product or service, then expand based on demand and feedback.
Implementation: Launch with a core offering that addresses a specific need, then gradually broaden your solutions.
How Greenly Implements It: Initially targeting individuals to track carbon emissions through banking transactions, Greenly expanded to serve SMEs with a comprehensive carbon management software.
Think of the last time you checked your phone’s battery life, racing to find a charger before it dies. That urgency? That’s how we should feel about our planet’s health right now. Every tick of the clock, our world inches closer to a point of no return, fueled by rising carbon emissions.
Every Number Tells a Story
Every minute, our world emits about 2 million pounds of CO2 into the atmosphere. Shocking, isn’t it? This relentless addition of greenhouse gases is not just changing our climate – It’s affecting weather patterns, food production, and even our health. And as the planet warms, these impacts will only grow more severe.
Why Carbon Accounting Matters
Why fuss over carbon accounting, you ask? Because Global CO2 emissions from fossil fuel combustion reached a staggering 36.3 billion tonnes in 2021. And in this war against climate change, understanding the size of your carbon footprint is the first step to reducing it. Carbon accounting measures how much carbon dioxide (CO2) businesses emit into the atmosphere.
the Trio Behind Greenly
Alexis Normand, Matthieu Vegreville, and Arnaud Delubac are the trio visionaries behind Greenly. They saw a gap in how individuals and businesses understood and managed their carbon footprint. And this gave birth to Greenly.
Alexis, with a robust background in health tech as the Health Director at Withings and experiences from HEC to Sciences Po, brought strategic and leadership qualities. Matthieu, an X-Telecom alum and former data scientist at Withings, applied his expertise in data science to develop Greenly’s core technology. Arnaud, with his experience in digital communication within the Prime Minister’s office and a keen eye for design from ESSEC-Centrale, focused on the platform’s user experience.
Launched in January 2020 after being founded in October 2019, Greenly started as an app for individuals to track and reduce their ecological impact via banking expenses. It quickly evolved to offer SMEs intuitive and integrated carbon management software.
The Greenly Arsenal
Measure with Precision
The heart of Greenly’s toolkit is its precision in measuring emissions. The platform analyzes data across various sources, including utility bills and financial records. It breaks down emissions by category and scope, turning complex data into understandable insights.
Roadmap to Reduction
Once you know your numbers, it’s time to shrink them. Greenly offers strategies and tools to reduce your carbon emissions. From optimizing energy use to rethinking supply chains, they guide businesses in making greener choices.
Contribute to the Solution
Greenly doesn’t stop at reduction. It also helps companies contribute to carbon offsetting projects. This means investing in initiatives that reduce carbon elsewhere, like reforestation projects. It’s a way to balance out emissions you can’t eliminate.
The Greenly Edge
Real-Time Emission Insights
Real-time emission tracking set Greenly apart. Businesses no longer have to wait for annual reports to see their impact. Greenly delivers up-to-the-minute data, allowing for swift, informed decisions.
Automation Meets Accuracy
Greenly’s platform automates the grunt work of data collection and emission calculation. This saves time and also improves accuracy.
Tailored to Every Industry
Whether you’re in tech, manufacturing, or retail, Greenly has you covered. Their platform adapts to different industries, offering customized solutions for unique carbon challenges.
Beyond Carbon Footprints
Greenly also turns sustainability into a competitive advantage. They help businesses not only track their carbon footprint but also communicate their green credentials effectively.
Meeting Global Standards
Going for a green certification? Greenly has your back. They help businesses gather the necessary data and documentation to achieve various environmental certifications. From the Greenhouse Gas Protocol to local environmental regulations, Greenly covers the most stringent standards.
Trusted by Thousands
With Greenly technology, over 2000 companies are making strides towards a greener future. They’re on a mission to help manage and reduce a whopping 1 billion tons of CO2 by 2030. They are versatile across 20 industries with financial giants like BNP Paribas, insurance leaders such as AXA, and beauty industry titans like L’Oréal.
The platform’s Partner Programmes offer diverse collaboration opportunities, including referral, resell, and sustainable marketplace integrations, with over 200 global partners like consulting firms and banking institutions.
Their Climate Academy initiative underscores the commitment to building in-house climate expertise. Collaborations with organizations like Closed Loop Partners further emphasize Greenly.earth’s dedication to leveraging the circular economy for carbon reduction
Financial Milestones
Their funding pot has grown to $78.49 million over five rounds. They recently bagged a whopping $52 million in Series B led by Fidelity International Strategic Ventures. And before that a $23 million in Series A with investors like Energy Impact Partners and XAnge. With this latest cash infusion, they’re eyeing bigger markets like the U.S. and Europe.
The Final Word
From its roots as a visionary idea by three committed founders, it has grown into a leading force in carbon accounting.The fight against climate change is a collective effort.With tools like Greenly, there’s no excuse not to act.
Questions To Ponder
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