Skin, our largest organ, absorbs up to 64% of the products we apply. The skin on your face can absorb even more, close to 100%. This fact has nudged many to think: “What am I feeding my skin?” 

Why Ditch the Chemicals?

Let’s talk numbers. A typical beauty product can contain over 15 toxic chemicals. A shocking 60% of the so-called “natural” skincare products actually harbor chemicals that are anything but friendly to your skin. From parabens to phthalates, the list of uninvited guests is long and concerning. The side effects range from skin irritation to, yes, even cancer.

Juicy Start Of Juicy Chemistry

The journey began with Megha Asher’s battle with sensitive skin, a struggle lasting over a decade. Standard solutions fell short, leading her to explore organic options. This search revealed a broader issue: the misleading claims of organic beauty products. Pritesh Asher’s background in petrochemicals gave him the insight to spot the inconsistencies. 

What was marketed as natural often contained synthetic additives far from organic​. They found ingredients like propylene glycol (common component in radiator fluids), sulfates, Phthalates, Parabens, etc, masquerading in skincare products​​. 

These chemicals can disrupt the skin’s natural balance leading to longer-term health issues. Faced with this reality, the Ashers asked a simple question: “Why can’t we do better?” A brand that said no to parabens, sulfates, and all the hidden nasties. Juicy Chemistry.

Question Everything

Why use synthetic fragrances when natural essential oils smell heavenly? Why choose harsh chemicals over the gentle touch of plant-based ingredients? At Juicy Chemistry, questioning every step of the product development process is routine. This relentless questioning ensures that only the most authentic, effective products make it to the shelf. 

Gentle to You and the Earth

Their eco-friendly production processes, like cold-pressing and steam distillation, keep the ingredients potent and the earth happy. Their sourcing, production, and packaging processes are also designed to be as eco-friendly as possible. They use glass, aluminum, and paper for packaging, minimizing plastic use. Even the little plastic they use is recyclable. They also run a take-back program to further reduce their environmental impact.

Beyond the surface

Juicy Chemistry does more than just skin deep. They are on a mission to educate consumers about organic beauty. Understanding what goes into products and why is crucial empowers users to make informed choices about their skincare regime​​​​. Every product Juicy Chemistry offers is sustainable, cruelty-free, vegan, and devoid of synthetic colors and fragrances.

Head to Toe Coverage

Juicy Chemistry offers a wide array of skincare products. Their lineup includes everything needed for a comprehensive skincare and haircare routine. Each product targets specific concerns. Whether it’s acne, dryness, hairfall or signs of aging, they have something for everyone. They also offer a selection of sustainable beauty tools. These tools complement their skincare and hair care products. 

Research-Driven Manufacturing

Juicy Chemistry leverages the latest in skincare science to enhance the efficacy of natural ingredients. Cold-pressing is a cornerstone of their production. This technology keeps the natural goodness of oils and extracts intact. By avoiding heat, they preserve the therapeutic properties of their ingredients.

To ensure clarity and purity, Juicy Chemistry uses sedimentation and natural filtration processes. These methods remove impurities without chemical intervention, keeping formulations as natural as possible.

The essence of many ingredients is captured through steam distillation. This gentle extraction method isolates essential oils without degrading their fragrance or therapeutic qualities.

Technology also plays a role in tracking product freshness. Every product has a batch code, allowing Juicy Chemistry and its customers to monitor shelf life and ensure the use of fresh products.

Financial Milestones

Juicy Chemistry began with a bootstrapped initial investment of just Rs. 5,000. Their kitchen became their laboratory, where they experimented, formulated, and eventually created products that lived up to their organic promise​. They received $650,000 in an angel funding round on May 15, 2020, with Amit Nanavati as the investor. The big leap came with their Series A funding round where they raised $6.3 million in 2021, led by Verlinvest. 

In its first year, the company achieved a revenue milestone of Rs 17 lakh, showcasing a promising start. This initial success was significantly amplified by the end of 2019, with revenue soaring to Rs 6.5 crore. Thanks to their strategic approach, Juicy Chemistry’s revenue has seen impressive growth and clocked Rs 25 Cr in revenue in 2021. 

Making a Mark

Juicy Chemistry is one of the few Indian brands with ECOCERT and COSMOS organic certification. With a product range boasting over a hundred ECOCERT (France) certified items, Juicy Chemistry has set a new standard in the beauty industry. Their efforts in sustainability such as packaging take-back program and using eco-friendly materials have not gone unnoticed. Their focus on quality and education has cultivated a strong, loyal customer community with over two lakh active users on their website and 75,000 app downloads.

Have You Checked Your Labels Lately?

Pritesh and Megha Asher started with a simple question that led to the birth of Juicy Chemistry. It makes you wonder, what’s really in your skincare? With certifications from ECOCERT and COSMOS, Juicy Chemistry sets the bar high. They offer a wide range of products that cater to various skin types and concerns, all while being kind to the earth.

Juicy Chemistry began with a quest for transparency. It challenges us to ask: How much do we know about our beauty products? Their story encourages us to peek behind the label​. From packaging to production, Juicy Chemistry proves beauty can be sustainable. Start by examining the products on your bathroom shelf. Are they truly organic and sustainable? If not, consider making a switch.