Koparo Clean is India’s first toxin-free cleaning brand. They believe in clean living, minus the toxins. it started with Simran, a new mom, who wanted a safe home for her child. This led her to create cleaning products free from harsh chemicals. (Koparo Clean)

Koparo means ‘clean’ in Maori. The name reflects the brand’s core mission: to offer pure, toxin-free cleaning solutions. Koparo Clean blends natural ingredients like coconut and sugarcane into their formulas. 

Today, they offer a wide range of products. From floor cleaners to hand washes, they prioritize both efficacy and eco-friendliness. The brand’s growth and popularity, underscored by its success on platforms like Shark Tank India, are a testament to the shifting consumer preference towards more sustainable living choices​.

Meet the Founder

Simran Khara is the brains behind Koparo Clean. She holds an MBA from ISB and has a deep commitment to sustainability. Her journey began as a concerned mom during the COVID-19 pandemic. With a new baby at home, Simran wanted a safe, clean environment free from toxins.

Frustrated by the harsh chemicals in traditional cleaners, it was then that Simran ventured into the world of natural cleaning alternatives. This gap in the market inspired her to create Koparo Clean​. 

What Does Koparo Clean Do?

Koparo Clean creates plant-based, natural cleaning products. Their range includes essentials for every part of the home​. All Their products are safe for kids, pets, and the environment. They avoid harsh chemicals and focus on natural ingredients​. 

Koparo is open about its ingredients, aiming for 100% transparency. They use no artificial colors and prefer recyclable packaging​. Proudly made in India, they support local manufacturing while ensuring product quality and sustainability​. The brand boasts an impressive biodegradability rate of 95 to 99% for their products. This commitment to eco-friendliness sets them apart in the market​

Crafting Koparo with Care

Koparo’s product development is meticulous. They underwent extensive testing and prototyping to ensure efficacy​. They developed over 10 prototypes per product before finalizing the formula. 

The cornerstone of their formula is natural surfactants from coconut and sugarcane. These ingredients are effective at dislodging dirt and grease, matching the cleaning power of synthetic chemicals without the harmful effects. They also incorporates organic bio-enzymes and essential oils for a natural touch.

They boast over 30 types of products, covering core and specialty cleaning needs. Their hero product is the dish wash liquid. Other popular items include liquid detergent, floor cleaner, and hand wash​.

The Koparo Promise

Koparo’s USP lies in its promise: to deliver cleaning products that are safe for your family and the planet. Their cleaners are free from toxins, biodegradable, and use recyclable packaging, setting them apart in the cleaning industry

Another key aspect of their ethos is its ‘Made in India’ identity. All products are developed and manufactured locally. This supports the local economy and reduces the carbon footprint associated with long-distance transportation​

Market Expansion and Growth

Koparo started with just four products. Despite a slow start, their unique value proposition caught on. They targeted millennials, parents, and pet owners moving towards sustainable lifestyles. This strategy paid off, leading to a significant increase in orders and revenue. 

In its initial stages, they focused on building a strong online presence. The brand leveraged social media and digital marketing to reach its target audience. Koparo leverages a D2C approach, selling products primarily through its website. This strategy allows for direct interaction with customers, offering personalized experiences and gathering valuable feedback​.

Building on its online success, theybegan venturing into offline retail. Collaborations with major stores like Reliance Retail and Modern Bazaar allowed the brand to tap into the traditional retail shopping audience, further boosting its growth

Financial Milestones

Koparo Clean has successfully raised $1.5M in a Pre-Series A funding round, showcasing investor confidence in their vision and mission​​. This round was led by Saama Capital, with significant contributions from Fluid Ventures, M Venture Partners, and notable angel investors like Rajesh Sawhney and Sridhar Sankararaman​​. 

Earlier, Koparo also secured Rs 5.7 crore in a seed round, attracting investments from industry heavyweights including Uday Shankar and Rohit Kapoor​​. Their journey also saw them clinching a Rs 70 lakh deal on Shark Tank India, signaling strong market validation and opening doors to a wider audience​.

Their dedication to creating toxin-free, natural cleaning solutions has not only earned them the trust of investors but has also translated into significant revenue growth. Just three years into their journey, they are generating Rs 3 crore in monthly sales, with a yearly projection aiming at Rs 12 crore. (Koparo Clean Funding | Traxcn)

Reflecting on Koparo Clean’s Journey

As we wrap up our exploration of Koparo Clean’s journey, it’s time to reflect on the lessons learned and how they can shape our own paths. Their story proves that it’s possible to create a successful, values-driven business in today’s competitive landscape.

Koparo Clean’s approach to direct customer engagement and feedback has been a cornerstone of their success. Innovation was another key to their growth. In a world that changes by the minute, staying ahead means being adaptable and ready to evolve. 

Lastly, their commitment to educating consumers about the importance of toxin-free living added a deeper purpose to their brand. Let Koparo Clean inspire you to dream big and act with purpose. The world needs more entrepreneurs who are not just in it for profit, but to make a positive impact.

For those inspired by Koparo Clean’s story and eager to explore more innovative business models, we recommend diving into our series of articles that shed light on other pioneering companies. Discover Cookr’s revolutionary kitchen technologies, explore Qudrat’s sustainable farming solutions, delve into the ingenious eco-friendly solutions by Eco Biotraps, and learn about Digital Paani’s impact on water management. Each article offers unique insights and practical lessons that can help fuel your entrepreneurial spirit and guide your ventures towards success and sustainability.