The Artisans Behind Tessa’s Vision

Jun Kim and Timothy Shin, the minds behind Tessa, brought their vision to life with a shared passion. They saw art not just as cultural treasures but also as valuable assets. Their backgrounds, rich in tech and finance, perfectly complemented this venture. They aimed to democratize art investing, making it accessible for all.

Tessa’s journey began with a simple yet revolutionary idea: fractional art ownership. This concept was new, challenging traditional art investment norms. The founders faced hurdles, from skeptical investors to regulatory complexities. Yet, their determination was unyielding.

They envisioned a platform where anyone could invest in art, without the need for vast wealth. Their mission was clear: to break down the barriers that made art seem inaccessible. They focused on transparency, ease of use, and education, ensuring Tessa was a safe, trustworthy platform for art lovers and investors alike.

The early days were tough, with the challenge of gaining trust in a market wary of new concepts. But their innovative approach, combining art with cutting-edge technology, began to resonate. They curated a selection of high-quality artworks, making them available for investment to a broader audience.

Jun and Timothy’s vision for Tessa was bold – a world where art investment is as common as stocks and bonds. They continue to drive this vision forward, overcoming obstacles and expanding the boundaries of what’s possible in art investment.

What is Tessa? A Masterpiece of Investment Innovation

Tessa is an innovative art investing app from South Korea, revolutionizing how people interact with the art market. It introduces the concept of fractionalized ownership of art, allowing users to invest in expensive artworks by purchasing shares. This model opens up the art investment world to a broader audience, making it accessible and affordable.

The platform is user-friendly, designed to simplify the investment process. Users can browse a curated collection of artworks, understand their value, and invest seamlessly. Tessa combines technology with art expertise, offering a secure and informative environment for investors.

It’s not just an investment tool; Tessa also educates its users about the art market, trends, and investment strategies. The app is a bridge between the traditional art world and the modern digital economy, fostering a new generation of art investors.

Tessa stands out by making art investment inclusive, breaking down the elitist barriers that have traditionally surrounded the art market. It’s a pioneering platform where art meets technology, creating a unique space for investors and art enthusiasts alike.

This approach reflects a shift in how art is perceived, not just as a cultural asset but also as a viable investment option. Tessa is at the forefront of this shift, championing accessibility, transparency, and innovation in the art investment sector.

Exploring Tessa’s Palette of Features

Tessa’s platform is rich with features designed to transform the art investment landscape. At its core, fractionalized art ownership allows users to invest in premium artworks affordably. This innovative feature democratizes access to the art market, enabling broad participation.

The app boasts a curated art collection, carefully selected to ensure quality and investment value. Each piece is vetted, offering a diverse range of art that caters to varied tastes and investment strategies. Real-time market data is another standout feature, providing investors with up-to-the-minute information to make informed decisions.

User-friendly investment tools simplify the buying and selling process, making it accessible for both novice and experienced investors. These tools are intuitive, designed to demystify the art investment process. Educational resources further enrich the user experience, offering insights into the art world, investment tips, and market trends.

Security is paramount on the Tessa platform, ensuring a secure investment environment. They implement stringent measures to protect users’ investments and personal information. Community engagement is actively encouraged, creating a space for investors to connect, discuss, and share their experiences and knowledge.

This comprehensive feature set makes Tessa a holistic platform for art investment, blending innovation, education, and community with the world of art collecting. The blend of these features ensures that users not only invest in art but also become part of a vibrant, informed community.

Tessa’s Fortress of Trust To Secure Investments

Tessa prioritizes security and reliability, ensuring investors’ peace of mind. The platform incorporates advanced security measures to safeguard investments and personal data. These protocols are designed to protect against unauthorized access and financial threats, maintaining the integrity of the investment process.

The collaboration with Kiwoom Securities is a significant aspect of Tessa’s security framework. This partnership enhances asset protection, providing an extra layer of safety for investors. Kiwoom Securities, known for its robust security measures, ensures that Tessa’s investments are monitored and secure, aligning with the highest standards of financial safety.

This partnership not only boosts the platform’s security but also reinforces its credibility in the art investment sector. It assures users that their investments are managed with utmost care, backed by reputable financial institutions. The result is a trustworthy platform where investors can confidently engage with the art market, knowing their assets are well-protected.

Tessa’s commitment to security and reliability is fundamental to its mission, ensuring that the art investment experience is safe, secure, and rewarding for all users. This focus on protection is essential in building trust with investors, encouraging a wider audience to explore the possibilities of art investment.

Sketching Tessa’s Business Landscape

Tessa’s business model is centered around its innovative approach to art investment, primarily through fractionalized ownership of artworks. This allows the platform to generate revenue by offering shares in valuable art pieces to a broad customer base, including both seasoned art investors and newcomers interested in the art market.

The platform earns income from transaction fees, service charges, and potentially from the appreciation of art assets over time. By facilitating the buying and selling of art shares, Tessa capitalizes on the market’s dynamics, ensuring a steady revenue stream while providing a unique investment opportunity to its users.

Tessa targets a diverse customer base, aiming to attract not only traditional art investors but also millennials and tech-savvy individuals who may be new to art investment. Their market strategy involves leveraging technology to make art investment accessible, transparent, and user-friendly, thereby expanding their reach and inclusivity.

The company’s strategic partnerships, like the one with Kiwoom Securities, enhance its market standing and trustworthiness, further supporting its business model. By combining art market expertise with technological innovation, Tessa is positioned to capture a significant share of the growing art-tech sector, appealing to a wide array of investors looking for alternative investment avenues.

The Financial Brushstrokes Fueling Tessa

Tessa has successfully navigated through various funding stages, showcasing robust financial backing and investor confidence. Initially, they raised $30,000 in a Pre-Seed round from Sungjae Hwang, laying the foundation for their venture. The Series A funding round brought in $2.9 million, with Echo Investment Capital leading alongside three other investors, bolstering Tessa’s growth prospects. A significant corporate round followed, with KIWOOM SECURITIES investing $1.4 million, reflecting strong corporate trust in Tessa’s model. Additionally, a substantial $9 million was secured from Kyobo Securities, underscoring the app’s market potential and investor belief in its innovative approach to art investing. (Tessa | Pitchbook)

Revenue-wise, Tessa has made remarkable strides, selling 13 artworks and realizing an average profit of 25 percent. Notably, they achieved an exceptional 57.31 percent profit on a piece by Ayako Rokkaku, highlighting the platform’s successful curation and investment strategy. The traction Tessa is gaining, especially among younger adults, aligns with a broader trend in South Korea, where there’s a growing interest in the art market, particularly among the younger demographics, as evidenced by significant participation rates and increased customer bases in art-related events and auctions.

Lessons For Aspiring Entrepreneurs : Tessa’s Blueprint

Embarking on an entrepreneurial journey, especially in the dynamic realms of technology and art, is both exhilarating and daunting. Tessa’s trajectory offers a treasure trove of insights that are instrumental for upcoming entrepreneurs. Their experience is a testament to what innovative thinking, aligned with strategic execution, can achieve in the contemporary business landscape.

Innovative Business Models

Tessa’s success underscores the importance of innovative business models in traditional markets. The concept of fractionalized ownership transformed art investment, illustrating how fresh ideas can create new market opportunities. Entrepreneurs should think creatively about solving existing problems or filling market gaps, leveraging innovation to offer unique value propositions.

Strategic Capital Raising

Tessa’s funding journey highlights the strategic aspect of capital raising. Initial small-scale funding can validate the concept, while subsequent rounds require demonstrating potential for scale and profitability. Effective storytelling and robust financial planning are essential to attract the right investors who share your vision and understand the industry-specific challenges and opportunities.

Market Trends and Customer Insights

Understanding market dynamics and consumer behavior is crucial, as shown by Tessa’s alignment with the interests of younger demographics in the art market. Entrepreneurs should continuously gather and analyze customer insights and market trends to ensure their offerings remain relevant and appealing to their target audience.

Leveraging Technology

Integrating technology into traditional sectors, as Tessa did with art investment, can lead to significant market disruption. This approach requires not only technical expertise but also a deep understanding of the sector you’re innovating in, ensuring that the technology adds real value and enhances the user experience.

Educational Engagement

Tessa’s platform educates its users, adding value beyond the mere transactional relationship. This educational approach can build a loyal user base and establish the brand as an authority in its field. Entrepreneurs should consider how their offerings can educate, engage, and empower their customers, thereby fostering a community around their brand.

Entrepreneurs venturing into the tech and art sectors can learn from Tessa’s strategic approach to business, focusing on innovation, customer engagement, strategic funding, and the integration of technology to create a sustainable and impactful enterprise.

Conclusion : Envisioning Tessa Beyond the Gallery

Tessa has revolutionized the art investment landscape, making it accessible, secure, and profitable. By introducing fractionalized ownership, it has opened up the high-value art market to a broader audience, allowing investors of all levels to partake in the once-exclusive world of art collecting. The app’s success, evidenced by significant funding and robust revenue generation, points to a bright future where art investment is as mainstream as investing in stocks or real estate.

As Tessa continues to grow, its impact on democratizing art investment and expanding the market’s reach is undeniable. The potential for further innovation and market expansion is vast, promising exciting developments in the art-tech space. Whether you’re an art enthusiast, a seasoned investor, or simply curious about the art market, Tessa offers a unique opportunity to engage with the world of art investment. 

As we look ahead, Tessa’s journey inspires us to embrace innovation and consider how technology can transform traditional sectors. For those harboring startup ideas, Tessa exemplifies the courage to disrupt established markets and the importance of aligning with emerging trends. If you’re inspired by Tessa’s story, let it fuel your ambition to bring your startup ideas to life, exploring uncharted territories with determination and vision. 

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