Two Brains, One Map: How Florian and David Charted Uberall’s Path

Florian Hübner and David Federhen co-founded Uberall in 2013, transforming it into a leader in location marketing solutions. Florian Hübner earned a degree in Computer Science from the University of Southern California in 2007 and a Master’s in Computer Science from the Karlsruhe Institute of Technology in 2008. Before founding Uberall, he served as a Team Leader and Research Assistant at Aachen University of Technology, focusing on manufacturing simulation for generating gear grinding. (Florian Hübner)

David Federhen completed a Master of Arts in International Relations at the Brussels School of International Studies in 2007. Prior to Uberall, he co-founded Returbo, serving as Co-Chief Executive Officer, and was Interim Chief Operating Officer at Mysportgroup.de. The two longtime friends combined their expertise in technology and business to establish Uberall, aiming to bridge the gap between online and offline customer interactions. (David Federhen)

Their vision was to create a platform that empowers businesses to manage their digital presence across various platforms, ensuring accurate and consistent information for customers. This innovative approach has positioned Uberall as a trusted partner for businesses worldwide, helping them enhance their online visibility and customer engagement.

The Sky’s the Limit: How the Cloud Powers Location Marketing

The marketing cloud platform market has experienced significant growth in recent years and is poised for continued expansion. In 2022, the market was valued at approximately USD 11.7 billion. Projections indicate that by 2027, it will reach USD 17.8 billion, reflecting a compound annual growth rate (CAGR) of 8.7% during the forecast period. (MarketsandMarkets)

This growth is driven by several key factors. The increasing adoption of content marketing services tailored for personalized customer engagement has become a significant contributor. Businesses are leveraging these platforms to deliver customized experiences, enhancing customer satisfaction and loyalty. Additionally, the proliferation of smart mobile devices has expanded the avenues through which consumers can be reached, making mobile marketing platforms more critical than ever. The rise of location-based marketing, enabled by advancements in mobile technology, allows businesses to target customers with precision, further propelling market growth.

Regionally, North America has dominated the market, accounting for a substantial share. This is attributed to the early adoption of cloud-based technologies and the presence of numerous multinational companies investing heavily in digital marketing solutions. The region’s advanced IT infrastructure and the prevalence of innovative marketing strategies have solidified its leading position.

Looking ahead, the Asia-Pacific region is expected to exhibit the highest CAGR during the forecast period. Factors such as rapid digital transformation, increasing investments in cloud technologies, and a burgeoning number of small and medium-sized enterprises are contributing to this growth. Countries like China and India are at the forefront, with businesses in these nations increasingly adopting marketing cloud platforms to enhance customer experiences and streamline operations. (Adroit Market Research)

Putting Businesses on the Map: Uberall’s Mission, Vision, and Magic

Uberall, founded in 2013 by Florian Hübner and David Federhen, is a company dedicated to bridging the gap between online and offline customer interactions. Their mission is to connect businesses with local consumers, helping them thrive within their communities.

The company addresses several challenges that businesses face in the digital age. Managing and optimizing location data across numerous online directories can be complex and time-consuming. Uberall simplifies this by providing a centralized platform where businesses can control their information, ensuring accuracy and consistency across more than 125 online directories.

This not only enhances online visibility but also improves local search rankings, making it easier for customers to find and engage with businesses. Another significant problem is managing customer reviews and interactions across multiple platforms. Uberall’s platform enables businesses to monitor and respond to reviews from a single dashboard, fostering better customer relationships and enhancing online reputation. By facilitating timely and personalized responses, businesses can build trust and loyalty among their customer base.

Uberall operates on a Software as a Service (SaaS) business model, offering subscription-based access to its platform. This model provides businesses with scalable solutions tailored to their specific needs, whether they manage a handful of locations or operate on a global scale. By continuously innovating and integrating new features, such as AI-powered tools, Uberall ensures that its clients stay ahead in the ever-evolving digital landscape.

Location, Location, Location: Uberall’s Toolbox for Business Brilliance

Uberall is a cutting-edge location marketing and management platform designed to optimize online presence, improve customer engagement, and drive conversions for multi-location businesses. Its tools provide robust solutions for managing listings, reviews, social media, and local pages while leveraging data insights and AI to achieve superior performance.

Listings Management

Uberall’s Listings Management software allows businesses to ensure consistent, accurate, and fully optimized online listings across 125+ directories, search engines, and platforms like Google, Facebook, Apple Maps, and Yelp.

Key Technical Features:

• Data Sync: Automatic synchronization of business details such as hours, addresses, and product availability across directories.
• Duplicate Suppression: Ensures a single, authoritative listing per location, reducing confusion and errors.
• Voice Search Optimization: Direct integration with major voice assistants like Alexa and Google Assistant to capture voice-based searches.
• Keyword Optimization: Intelligent keyword recommendations ensure descriptions remain on-brand and improve search visibility.
• Rich Media Support: Supports videos, high-resolution images, and dynamic content like menus to enhance listings.

By maintaining data accuracy, the tool increases visibility in local searches by 140% for non-branded queries and delivers 5x ROI through improved online discoverability​.

Review Management

Uberall’s Review Management system consolidates reviews from platforms like Google, Yelp, and social media into a single, AI-powered dashboard. It simplifies reputation management and improves customer relationships.

Key Technical Features:

• AI-Powered Review Assistant: Automatically generates context-aware and multilingual responses to customer reviews, saving time and ensuring consistency.
• Sentiment Analysis: Advanced natural language processing (NLP) analyzes review text to extract actionable insights about customer sentiment, trends, and pain points.
• Centralized Dashboard: A unified inbox allows businesses to monitor, reply, and manage reviews from all locations in real time.
• Bulk Review Requests: Tools like email templates, QR codes, and customizable URLs help businesses encourage customer feedback at scale.

Businesses using Uberall’s review solutions can boost foot traffic by up to 25% with even minor improvements in star ratings​.

Location Data Management

Location Data Management acts as a single source of truth for business information, providing granular control over every detail of a company’s locations across online platforms.

Key Technical Features:

• Real-Time Updates: Instant syncing of location data, including geocodes, contact details, services, and products, to directories and search engines.
• Content Collections: Centralized management of menus, product catalogs, and service details for all locations.
• Advanced Data Validation: Proprietary algorithms ensure data meets strict publisher requirements, reducing rejection rates.
• APIs for Automation: Allows integration with CRM or ERP systems for seamless, large-scale updates.
• Mobile App Support: Location managers can update or verify data on the go, making operations more efficient.

Accurate and up-to-date information improves trust and drives higher visibility in local searches​.

Store Locator and Local Pages

Uberall’s Store Locator and Local Pages software transforms how businesses guide customers from search to purchase. These tools help businesses rank higher in local SEO while delivering localized, conversion-friendly experiences.

Key Technical Features:

• Customizable Locator: Build and deploy store locators with an easy-to-use interface, complete with filtering options and location-specific calls to action.
• SEO-Ready Pages: Local pages are optimized with structured data, location-specific keywords, and lightning-fast load speeds to rank higher in search results.
• Dynamic CTAs: Tailored call-to-action buttons like “Call,” “Book,” or “Order Online” increase conversion rates.
• Flexible Deployment: Options include a self-service builder, API integrations, or fully managed solutions.

This solution helps businesses achieve higher CTRs and ensures customers can find the nearest location easily​.

Social Media Management

Uberall Social simplifies managing both organic and paid social media campaigns for multi-location businesses, enabling centralized control with localized execution.

Key Technical Features:

• AI-Powered Post Assistant: Generates location-specific content tailored for local audiences, improving relevance and engagement.
• Multi-Channel Publishing: Schedule, post, and monitor campaigns across Facebook, Instagram, Google, and more.
• Dynamic Templates: Ensures brand consistency while allowing franchisees to customize their campaigns.
• Hyper-Localized Ads: Run high-conversion ads targeting users in specific locations, with built-in A/B testing tools.

Localized campaigns can achieve 2-3x better performance than national ads, maximizing both reach and ROI​.

AI-Powered Messaging

Uberall Messages delivers conversational commerce through an AI-driven chatbot capable of handling inquiries across Google, Facebook, and custom web pages.

Key Technical Features:

• AI Chatbot with NLP: Handles complex queries about stock, loyalty programs, and booking with high accuracy.
• Multi-Channel Integration: Consolidates messages from various platforms into one dashboard.
• Automated Setup: Configures chatbots in just minutes, including custom profiles for each location.
• Real-Time Insights: Provides analytics on customer interactions to refine engagement strategies.

This tool ensures 24/7 availability and creates a seamless, responsive experience for customers​.

Insights and Analytics

Uberall Insights centralizes performance data from various tools and platforms, providing actionable intelligence to drive data-informed decisions.

Key Technical Features:

• Location Performance Score: Measures visibility, reputation, and engagement to provide a holistic performance assessment.
• Local SEO Reporting: Tracks keyword rankings and compares them against competitors to refine strategies.
• Sentiment Analysis Dashboard: Extracts detailed insights from customer reviews to identify strengths and weaknesses.
• Customizable Filters: Analyzes data by location, region, or keywords for granular reporting.

The platform’s analytics enable businesses to improve their ROI by identifying high-performing locations and optimizing weaker ones​.

Trophies and Triumphs: Uberall’s Impact on the Marketing World

In 2019, Uberall won the Best Sales & Marketing Automation Platform at the Ad-to-Action Awards during the Local Search Association’s annual event. This award acknowledged Uberall’s innovation in enabling companies to manage multi-site information through a centralized tool, enriching and securing data across a global range of directories, maps, social networks, and navigation services.

Uberall’s influence extends beyond awards, as their platform has transformed how businesses manage their digital presence. By offering a centralized system to control information across over 125 online directories, including Google, Facebook, and Apple Maps, Uberall ensures accurate and consistent data, enhancing online visibility and improving local search rankings. 

In September 2022, Uberall partnered with Eco-Movement, a leading data platform for electric vehicle (EV) charge point information. This collaboration allows EV charge point operators to display real-time data about chargers, including type, wattage, and availability, alongside verified business information on search, map, and navigation platforms. By integrating Eco-Movement’s detailed charging station database, Uberall ensures that EV drivers have access to accurate and up-to-date information, enhancing the overall charging experience. (Uberall)

In May 2024, Uberall announced a strategic partnership with Leadzai, a pioneer in AI-driven lead generation solutions. This collaboration aims to revolutionize the Pay Per Lead landscape by integrating Uberall’s extensive listing management services within Leadzai’s innovative AI framework. The partnership includes a joint go-to-market strategy, combining Uberall’s digital marketing services with Leadzai’s lead generation expertise to offer a unified, potent solution for businesses seeking to enhance customer acquisition. (Uberall)

Uberall has also collaborated with major technology platforms to extend its services. Notably, the company has an active technology partnership with Google, enabling seamless integration of business listings and location data across Google’s services. This partnership ensures that businesses using Uberall can maintain accurate and consistent information on Google Maps and Search, thereby improving their visibility and accessibility to customers. (Partnerbase)

In the electric vehicle sector, Uberall’s collaboration with bp Pulse stands out. By working together, they have enhanced the visibility and accuracy of bp Pulse’s charging station data across key search and navigation platforms. This partnership includes integrating live EV data through Uberall’s alliance with Eco-Movement, providing real-time information on charger availability, type, and power. Such initiatives have led to increased user engagement and improved customer experiences for EV drivers. (Uberall)

Additionally, Uberall has formed a dynamic partnership with Semify, SEOReseller, and Agency Elevation to expand its service offerings. These collaborations have enabled Uberall to provide enhanced location marketing solutions, leveraging the expertise of these agencies to deliver comprehensive services to a broader client base.

Money Talks: How Uberall’s Finances Fueled Their Global Reach

Uberall has raised a total of $140 million in equity funding across three rounds. The company has attracted eight investors, including institutional backers and corporate participants.

In its most notable funding round on June 15, 2021, Uberall secured $115 million in Series C funding. The round valued the company at a pre-money valuation of $385 million and a post-money valuation of $500 million. Investors in this round included Bregal Milestone and Level Equity, along with corporate participant United Internet. This capital infusion supported Uberall in accelerating its technological development and market reach.

Before this, Uberall raised $25 million in a Series B funding round on February 1, 2018. At the time, the company had achieved a trailing twelve-month (TTM) revenue of $9.5 million. Key investors included HPE Growth and Project A, with United Internet again participating as a corporate investor. GP Bullhound facilitated the transaction, highlighting the growing confidence in Uberall’s business model.

Uberall’s initial Series A funding round took place on April 16, 2014. Although the amount raised in this round was not disclosed, United Internet participated as a corporate investor, showing early belief in the company’s potential.

Financially, Uberall’s revenue has shown strong growth year over year. In FY 2017, the company generated $7.7 million, which increased to $11.6 million in FY 2018. By FY 2019, Uberall reported revenue of $19.1 million, reflecting its expanding client base and successful market penetration strategies.

From Local to Global: Why Uberall is a Game-Changer in the Marketing Map

Uberall is transforming how businesses connect with customers. The company provides powerful tools to manage online visibility across platforms like Google, Apple Maps, Facebook, and Yelp. Businesses use Uberall to maintain accurate listings, respond to reviews, and engage with customers on social media. By centralizing these tasks, Uberall helps businesses stay consistent, enhance their local presence, and drive more customers to their physical locations.

The platform also uses innovative technologies like AI to automate tasks, analyze customer feedback, and optimize marketing strategies. Their Location Performance Optimization (LPO) approach ties digital visibility to real-world results, helping businesses turn online discovery into offline sales. Uberall empowers businesses of all sizes to thrive in today’s competitive, digitally driven marketplace.

Uberall’s impact is global. With over 1.3 million business locations managed, the company has become a leader in location marketing. Their partnerships with platforms like Google and collaborations with companies in industries such as electric vehicle charging highlight their innovative approach. These efforts help businesses deliver better customer experiences and adapt to evolving market needs.

Uberall’s story shows how a focused vision and innovative technology can create a lasting impact. If you want to explore similar inspiring journeys, visit Venture Kites for more insightful stories about startups that are making a difference.