Nayan Technologies : AI-Powered Urban Intelligence on the Street

Nayan Technologies is an innovative startup that uses artificial intelligence (AI) to improve road safety and traffic management. Founded in 2017 by Dr. Jayant Ratti, the company is headquartered in New Delhi, India. (Nayan Technologies)

This dashcam collects real-time visual data, which is processed using advanced AI algorithms to monitor driver behavior, detect traffic violations, and assess road conditions. The insights gained from this data help city administrations and businesses make informed decisions to improve urban infrastructure and traffic flow.

In addition to dashcams, Nayan utilizes drones and smart mobile applications to gather extensive data from different sources. This comprehensive approach enables them to monitor various aspects of city life, such as infrastructure damage and traffic patterns. By providing precise, real-time data, Nayan’s technology supports safer roads and more responsive city management.

Nayan’s solutions are designed to benefit multiple stakeholders, including transportation departments, traffic police, municipal authorities, insurance companies, and fleet operators. Their technology offers a unified platform for monitoring and managing urban transportation systems, contributing to the development of smarter and safer cities. 

The company’s innovative approach has gained traction, with over 17,000 drivers across India contributing crowdsourced footage to power its AI engine. Nayan has secured 35 contracted customers and has 60 sign-ups in its pipeline, generating a total order book of INR 35 crore.

Indian Startup News

Driving Ambitions: Meet the Minds Behind Nayan

Nayan Technologies was founded by Dr. Jayant Ratti in Feb 2018 and Abhishek Bose later joined in May 2018.

Dr. Jayant Ratti

Previously, Ratti founded TechJect Innovations Corp., which supported consulting and project contracts in robotics and unmanned systems. He also served as the Chief Engineer and Founder of VAirDo Inc. One of his notable projects, “Robot Dragonfly,” was a biologically inspired micro aerial vehicle funded by the U.S. Air Force. (Dr. Jayant Ratti)

Academically, Ratti holds a Ph.D. in Robotics and Artificial Intelligence from the Georgia Institute of Technology, where he was involved in IEEE, AIAA, and the Robotics & Automation Society. His technical competencies include advanced proficiency in SaaS, agile methodologies, and project management across multidisciplinary engineering teams

Abhishek Bose

Abhishek Bose is presently a Machine Learning Engineer III at Swiggy. Before his role at Swiggy, he served as the co-founder of NAYAN Technologies. His previous research experience includes work at IBM on urban sound detection and classification using Convolutional Recurrent Neural Networks, and he developed a hand gesture recognition API at the Indian Institute of Technology, Guwahati. He holds a Master of Science in Computer Science from the Georgia Institute of Technology and his technical expertise spans several fields, including deep learning, computer vision, and neural networks. (Abhishek Bose)

The Founding Story

In November 2016, while in the U.S., Dr. Ratti became an Uber driver. He did this to understand urban mobility challenges firsthand. This experience inspired him to develop technology to address civic issues. In 2017, he returned to India and officially launched Nayan Technologies in 2018. (Times of India)

Their goal was to use AI and visual intelligence to improve road safety and traffic management. They aimed to create solutions that monitor real-time road events and provide actionable insights. Leveraging Dr. Ratti’s expertise in robotics and AI, they developed a platform that uses cameras and sensors to collect and analyze traffic data. This data helps authorities and businesses make informed decisions to enhance road safety. Since its inception, Nayan Technologies has grown steadily, securing funding and expanding its services.

A Vision for Growth: The Expanding World of AI and Computer Vision

The AI in computer vision market is experiencing rapid growth. In 2023, the market was valued at approximately USD 17.2 billion. Experts predict significant expansion in the coming years. By 2028, the market is expected to reach USD 45.7 billion. This represents a compound annual growth rate (CAGR) of 21.5% from 2023 to 2028. (MarketsandMarkets)

Key Growth Drivers

Several factors contribute to this growth:

  • Advancements in AI Algorithms: Improved deep learning techniques enhance image processing capabilities.
  • Increased Automation Demand: Industries like healthcare, retail, and manufacturing seek automation for efficiency.
  • Integration with IoT: Combining AI with Internet of Things technologies enables real-time data analysis.

Regional Insights

North America leads the market, with a projected size of USD 7.85 billion in 2024. The region is expected to grow at a CAGR of 10.5% from 2024 to 2030. (Statista)

Applications

AI in computer vision is used in various sectors:

  • Healthcare: Assisting in diagnostic imaging and surgical procedures.
  • Automotive: Enhancing autonomous driving and safety features.
  • Retail: Improving inventory management and customer experience.

Challenges

Despite growth, challenges exist:

  • Data Privacy Concerns: Handling sensitive visual data raises ethical issues.
  • High Implementation Costs: Developing AI-based systems can be expensive.

The AI in computer vision market is set for substantial growth, driven by technological advancements and increased automation demand. However, addressing challenges like data privacy and costs is crucial for sustained progress.

Road to Success: How Nayan is Accelerating Urban Safety

Mission

Nayan Technologies is committed to transforming enterprise operations using advanced AI solutions. Their mission is to help businesses manage digital information effectively, streamline operations, and accelerate decision-making through innovative AI-driven tools. By partnering with various industries, they empower companies to gain a competitive edge through efficient and scalable AI solutions.

Vision

Nayan envisions a future where AI technologies seamlessly integrate into diverse industries, enhancing productivity and efficiency across sectors. Their focus is on creating AI applications that are adaptable to a range of industries with minimal customization, fostering a more accessible and automated digital landscape.

Problems They Solve

Nayan addresses several complex issues through their AI and computer vision solutions:

  • Traffic and Road Monitoring: They provide tools to monitor traffic in real time, identifying violations and improving road safety.
  • Health Monitoring: Their AI-driven systems help monitor health-related activities and ensure compliance with regulations.
  • Billboard Monitoring and Brand Recognition: Nayan offers AI-based metrics to monitor and analyze brand presence on billboards, assisting companies in tracking and improving brand visibility​.

Business Model

Nayan operates on a flexible business model that provides enterprise AI software and services across multiple industries. They offer tailored AI solutions that cater to specific industry needs, such as traffic monitoring and brand recognition, helping clients optimize their operations. By building scalable and adaptable AI workflows, Nayan ensures that its solutions meet both horizontal and vertical demands in diverse sectors, supporting clients in achieving long-term digital transformation​.

Gearing Up: Nayan’s Tools for a Smoother Ride

Nayan Technologies offers a suite of AI-driven products that leverage visual data and computer vision to provide actionable insights across various industries. Here’s an overview of their main products and solutions:

Nayan Search

Nayan Search enables users to search for a wide range of real-world visual data. From identifying traffic violations to monitoring waste management, Nayan’s search feature captures and analyzes data to provide on-demand insights. This service uses crowdsourced visual data, integrating inputs from different sources like CCTV and dashcams to deliver real-time results​. (Nayan Search)

Traffic Monitoring and Safety Solutions

Nayan’s traffic monitoring solution gathers data from roadways to track incidents, violations, and driver behavior. This information aids daily commuters by providing route safety recommendations and real-time updates. Transportation companies benefit by monitoring driver performance and managing vehicle routes for enhanced safety. Nayan’s goal is to make everyday commutes safer and more informed. (Traffic)

AI-Based Image and Video Analytics

The company uses advanced AI to analyze images and videos, identifying events or defects in infrastructure, roadways, and assets. Their cloud-based analytics platform is scalable and can be customized for enterprises with specific privacy requirements. This solution is particularly useful for local governments and businesses seeking to monitor assets and maintain infrastructure efficiently​. (Roadways)

Fleet Management

Nayan’s fleet management solution provides insights on vehicle locations, driver behavior, and route compliance. This tool is designed for logistics and transportation companies looking to optimize fleet performance, reduce operational risks, and enhance overall safety. The solution utilizes AI to give companies detailed visibility into their fleets in real time​.

Annotation and Data Labeling Services

For organizations developing AI models, Nayan offers in-house image and video annotation services. High-quality annotation is crucial for training accurate AI models, and Nayan’s solution ensures precision in data labeling, supporting companies in developing more effective machine learning applications​.

Key Features

  • Scalability: Nayan’s AI solutions can be scaled to cover large areas or specific regions, depending on client needs.
  • Crowdsourced Data Collection: Through collaborations with local drivers and users, Nayan collects data without requiring extensive hardware deployment, making their services cost-effective and easy to expand.
  • Real-Time Analytics: Their system provides instant insights, allowing users to monitor events and make decisions quickly.

Industry Flexibility: Nayan’s platform can be adapted for various applications, from traffic management to billboard monitoring and brand analytics.

Behind the Scenes: Nayan’s Drive for Data

Nayan Technologies uses advanced artificial intelligence (AI) and computer vision to monitor and analyze real-world events. Their system collects visual data from various sources, processes it using AI algorithms, and provides actionable insights.

Data Collection

Nayan gathers visual data through multiple channels:

  • Dashcams: Installed in vehicles to capture road conditions and traffic behavior.
  • Drones: Used to survey larger areas and monitor infrastructure.
  • Mobile Applications: Crowdsourced data from users’ smartphones enhances coverage.

AI and Computer Vision Processing

Once collected, the visual data undergoes processing through AI and computer vision techniques:

  • Object Detection: Identifies vehicles, pedestrians, traffic signs, and other relevant objects.
  • Event Recognition: Detects incidents like traffic violations, accidents, or road hazards.
  • Pattern Analysis: Analyzes traffic flow and driver behavior to identify trends.

These processes enable the system to interpret complex visual information accurately.

Real-Time Analytics and Insights

Nayan’s platform provides real-time analytics by:

  • Alerting Authorities: Notifies relevant bodies about traffic violations or infrastructure issues.
  • Informing Businesses: Offers insights to companies for fleet management and operational efficiency.
  • Assisting Urban Planners: Provides data to improve city infrastructure and traffic management.

This timely information supports proactive decision-making and enhances safety.

Scalability and Adaptability

Nayan’s technology is designed to be scalable and adaptable:

  • Modular Architecture: Allows easy integration with existing systems and expansion as needed.
  • Customizable Solutions: Tailors services to specific industry requirements and regional regulations.

This flexibility ensures that Nayan’s solutions can be implemented across various urban settings.

By combining innovative data collection methods with sophisticated AI processing, Nayan Technologies offers effective tools for enhancing urban safety and efficiency.

Trophies and Traffic: Nayan’s High-Speed Success

Nayan Technologies has significantly influenced urban management and road safety through its AI-driven solutions. The company has onboarded over 17,000 drivers across India, who provide crowdsourced footage to fuel its AI engine. This extensive network enables real-time monitoring of traffic violations, road conditions, and driver behavior, assisting authorities in enhancing road safety and efficiency. (Digital Terminal)

Nayan’s technology has gained traction with 35 contracted customers and 60 sign-ups in its pipeline, generating a total order book of INR 35 crore. Their solutions are adopted by transport departments, traffic police, municipal authorities, fleet companies, and smart cities, providing real-time monitoring and actionable insights.

Awards and Recognitions

Nayan’s innovative approach has earned several industry accolades:

  • AI Gamechangers Award at GPAI Summit 2023: Recognized for significant contributions to AI advancements.
  • NASSCOM Emerge 50 Awards 2023: Honored as one of the top 50 emerging tech startups in India.
  • National Start-up Award 2021: Acknowledged for excellence in innovation and impact.

Funding Fuel: How Nayan Keeps the Wheels Turning

Nayan Technologies has raised funds through various rounds since its inception, attracting a mix of institutional, corporate, and angel investors. Here’s a breakdown of its funding journey: (Tracxn)

October 7, 2024 – Seed Round
Nayan raised $2.0 million in this seed round, backed by institutional investors like Beenext, We Founder Circle, Venture Catalysts, and Faad Capital. Corporate support came from LetsVenture, strengthening Nayan’s potential for future growth​.

March 1, 2024 – Seed Round
Soonicorn Ventures joined as an institutional investor in an undisclosed seed funding round. This investment indicated continued interest from venture capital in Nayan’s technology and mission​.

January 1, 2023 – Seed Round
We Founder Circle participated in another seed round with an undisclosed amount. 

August 20, 2020 – Angel Round
This round brought in an undisclosed amount, giving Nayan a valuation of $12.4 million with a high investment multiple. Notable angel investor Moksha Bhat participated in this round​.

January 7, 2020 – Seed Round
Nayan raised $1.9 million, reaching a valuation of $12.9 million. Institutional investors included Beenext, with support from Seedco. Key angel investors included Pradeep Parmeswaran, Raghunandan Gangappa, Tarun Khandelwal, and Rajan Anandan.

March 15, 2019 – Angel Round
This round raised $2.6 million from prominent angels such as Pravin Nath and Rajan Anandan, furthering Nayan’s capabilities for technological expansion.

January 1, 2019 – Seed Round
Nayan’s initial seed round generated $93.4K at a $1.3 million valuation. This round saw corporate support from Malhotra Family Trust, along with angel investors including Raghunandan Mohapattra, Anupam Bhat, and others​.

Revenue Growth

Nayan Technologies has shown consistent revenue growth over the years:

  • FY 2022-23: $63.1K
  • FY 2021-22: $260.5K
  • FY 2020-21: $164.9K
  • FY 2019-20: $100.3K
  • FY 2018-19: $2K

The Road Ahead : Turning the Corner on Urban Safety

Nayan Technologies is transforming urban management and road safety with its advanced AI-powered solutions. By combining computer vision, real-time data analysis, and crowdsourced insights, Nayan offers comprehensive tools for monitoring traffic, analyzing infrastructure, and improving city planning. Their products—ranging from AI dashcams to fleet management tools—help governments, businesses, and everyday users make informed decisions to keep roads safer and more efficient.

What sets Nayan apart is its unique approach to data collection and analysis. The company leverages crowdsourced data, capturing insights from multiple sources like dashcams, drones, and even mobile devices. This collaborative approach allows Nayan to scale its solutions without needing costly hardware setups.

Interested in more stories like Nayan’s? Join Venture Kites in exploring the journeys of innovative companies across various sectors. Check out our other articles to discover how startups are pushing the boundaries of technology, impacting industries, and shaping a smarter future.

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Lessons Questions

Lessons From Nayan

Use Constraints as Innovation Drivers

The Lesson & Why it Matters
Constraints can lead to creativity by forcing teams to think outside the box and develop smarter solutions.

Implementation
Identify constraints (budget, technology, reach) and brainstorm ways to turn them into strengths or solutions.

How Nayan Technologies Implements It
Limited resources pushed Nayan to adopt crowdsourced data models, leveraging users’ devices instead of relying on expensive infrastructure.

Develop Multi-Purpose Technology

The Lesson & Why it Matters
Multi-purpose solutions provide flexibility for pivoting and expansion, which is crucial for startup longevity.

Implementation
Design technology with flexibility, allowing it to serve various applications, sectors, or purposes as needs change.

How Nayan Technologies Implements It
Nayan’s computer vision tech adapts to multiple sectors, from fleet management to city planning, enhancing long-term relevance.

Create Accessible Data Models

The Lesson & Why it Matters
Making data accessible improves user engagement and empowers stakeholders to make informed decisions.

Implementation
Design dashboards and tools that clearly present data insights in ways users can understand and act on.

How Nayan Technologies Implements It
Nayan offers user-friendly dashboards, helping authorities and businesses easily interpret real-time traffic and road data.

Focus on Immediate Impact

The Lesson & Why it Matters
Immediate positive impact strengthens brand reputation and keeps users returning for ongoing value.

Implementation
Develop features that solve critical problems immediately, showing clear value to users from day one.

How Nayan Technologies Implements It
Nayan’s real-time violation and incident detection offers immediate safety benefits, making it highly valuable for traffic management.

Build Technology for Long-Term Adaptability

The Lesson & Why it Matters
Future-proofing technology ensures that as user needs evolve, the technology remains useful and versatile.

Implementation
Invest in flexible, scalable tech that can integrate new capabilities without major restructuring.

How Nayan Technologies Implements It
Nayan’s AI infrastructure is adaptable, allowing it to add new features like environmental monitoring or regional analytics as needs grow.

  • How can AI-powered tools further improve road safety and reduce accidents in cities worldwide?

  • How can crowdsourced data collection, like Nayan’s approach, be applied to other urban challenges beyond traffic monitoring?

  • In what other industries could Nayan’s AI and computer vision solutions create a meaningful impact?

Creative Head – Mrs. Shemi K Kandoth

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